Shahbandr Rebrands as “Komrz”: Global E-Commerce Expansion with AI Assistant Komi

Saudi Arabia-based e-commerce platform Shahbandr announced that it will continue its operations under the “Komrz” brand. As part of the rebranding process, the company is transitioning from its regional operations in Saudi Arabia and Egypt to a global growth model covering Gulf Cooperation Council countries and European markets. The company also introduced Komi, an artificial intelligence assistant that enables merchants to manage their daily operations through text commands.

Komrz Reached More Than 20,000 Merchants in Three Years

Founded in 2023 under the name “Shahbandr,” the company built a network of more than 20,000 merchants across Saudi Arabia and Egypt during its three years of operations. During this period, the platform developed built-in video commerce features and early-stage agentic commerce infrastructure for merchants.

Komrz CEO Shady Abdelshaheed stated that they had earned the trust of thousands of merchants under the Shahbandr brand and said that the company’s ambitions had grown. Abdelshaheed noted that the new name represents a new phase focused on artificial intelligence, international expansion, and next-generation infrastructure for global merchants.

Komrz Introduces AI Assistant Komi

As part of the rebranding, Komrz introduced Komi, an artificial intelligence assistant that enables merchants to manage their daily operations through text commands. Komi was developed to help merchants automate routine tasks using simple text commands, accelerate their operations, and communicate more effectively with customers. The company aims to transform artificial intelligence into a commercial tool that business owners can use directly.

Abdelshaheed stated that Komi was not developed merely for the sake of innovation, adding that artificial intelligence would serve as a daily assistant for e-commerce merchants and support operational efficiency and decision-making processes.

Video Commerce, Marketing, and Analytics on a Single Platform

Komrz will enable traditional retailers, entrepreneurs, and digital brands to establish online stores through ready-to-use e-commerce infrastructure that requires no technical expertise. Merchants will be able to integrate video commerce and live-streaming features into their stores.

The artificial intelligence tools available on the platform will offer functions such as creating store designs, preparing marketing content, and generating product images and videos. Real-time analytics will be used to monitor market conditions and retail trends.

Payment and Logistics Integrations Expanded

Komrz will offer connections to payment and buy-now-pay-later providers including Moyasar, Tabby, Tamara, and EdfaPay in the MENA region, as well as Stripe, PayPal, and Klarna in Europe. Logistics processes will be supported through integrations with DHL, Aramex, FedEx, UPS, Zajil, and SMSA. As part of the expansion process launched in July 2026, the company plans to combine artificial intelligence, global payment solutions, and integrated logistics services within a single e-commerce ecosystem.