Wayfair’s Second-Quarter Net Revenue Reached $3.5 Billion; Shares Gained 20%
U.S.-based online home goods retailer Wayfair announced its second-quarter 2026 results. The company, which reported financial results above expectations, saw its shares gain more than 20% in premarket trading. The company’s total net revenue increased by 7.5% year over year to $3.52 billion. Market expectations were approximately $3.47 billion.
Wayfair Recorded 8.7% Growth in U.S. Revenue
Net revenue from the company’s U.S. operations increased by 8.7% compared with the same period last year, reaching $3.13 billion. Revenue from international markets, meanwhile, declined by 1.3% to $394 million. It was reported that pressure on consumer confidence and discretionary spending in Canada and the United Kingdom affected international results.
Wayfair Chief Executive Officer and Co-Founder Niraj Shah said that the nearly 9% increase in U.S. revenue represented the strongest year-over-year growth since the pandemic. Shah also stated that the sequential revenue increase in the second quarter reached its highest level since the second quarter of 2020.
Active Customer Count Rose to 21.7 Million
The platform’s active customer count increased by 3.3% year over year to 21.7 million. The number of delivered orders rose by 6% to 10.6 million, while the average order value increased from $328 to $332. A total of 64.1% of orders were placed via mobile devices. Repeat customers accounted for 80.2% of total delivered orders.
The company’s private retail brands grew by approximately 20% in the second quarter, while sales of luxury home décor brand Perigold increased by more than 35%. Wayfair raised its gross profit to $1.05 billion and its adjusted EBITDA to $242 million. Free cash flow reached $301 million, its strongest level since 2020.
Adjusted Earnings per Share Exceeded Expectations
The company reported a net loss of $1 million in the second quarter. In the same period a year earlier, it had posted a net profit of $15 million. Adjusted earnings per share came in at 95 cents, exceeding analysts’ expectation of 90 cents. Following the announcement of the results, the shares rose by approximately 20% in premarket trading, while intraday gains exceeded 20%.
Wayfair expects its revenue to grow at a high-single-digit rate in the third quarter. The company’s management stated that, due to investments in its loyalty program, gross margin could come in at the lower end of the previously shared forecast range.