Colombia’s e-commerce sector reached one of the highest performances in its history in the first quarter of 2026.

According to data announced by the Colombian Chamber of Electronic Commerce (CCCE), the country’s online commerce volume reached 39.7 trillion Colombian pesos in the first three months of the year. This figure corresponds to approximately $10.8 billion at the current exchange rate.

According to the announced data, while e-commerce sales in Colombia grew by 14.5% compared to the same period last year, the total number of digital transactions reached 186.4 million. Thus, the country recorded its highest e-commerce transaction volume to date in a three-month period.

The Number of Digital Transactions in Colombia Is Growing Faster Than Sales

One of the most striking data points in the report was that growth in the number of transactions outpaced growth in sales volume. While total sales value increased by 14.5%, growth in the number of online transactions reached 22.2%. In particular, the digitalization of daily consumption categories such as grocery shopping, transportation services, bill payments and pharmacy products is cited among the main reasons for the rapid increase in the number of transactions.

Digital Payment Systems Are Transforming the Market

The increase in digital financial inclusion is shown as one of the most important factors behind the growth in Colom bia. According to Banca de las Oportunidades data, the share of adults in the country who have at least one formal financial product or digital account reached 92% as of 2024.

Thus, for the first time in Colombia’s history, the majority of the adult population gained access to the financial infrastructure needed to make online payments. CCCE analysts expect Colombia’s e-commerce sector to show a compound annual average growth of 11% until 2029.