Consumer spending in Saudi Arabia recorded strong growth in April. One of the main drivers of growth in consumer spending in Saudi Arabia was e-commerce. According to the data, total consumer spending in the country increased by approximately 17.5 percent year on year, reaching 133.9 billion riyals. This figure stood out as the highest monthly growth rate recorded since May 2021.

Strong activity was observed at physical points of sale. POS sales increased by approximately 11.8 percent year on year, reaching the highest growth rate in more than two years. POS transactions represented approximately 44 percent of total consumer spending.

Although cash usage also increased, it continues to lose share within total spending. Cash withdrawals from ATMs increased by approximately 10 percent year on year, reaching 42.4 billion riyals; however, the share of cash in total spending remained at 31.6 percent.

E-Commerce Spending Accounted for One Quarter of Total Consumer Spending

One of the main drivers of growth in consumer spending in Saudi Arabia was e-commerce. As the impact of digital channels on consumer behavior increased, e-commerce spending accounted for nearly one quarter of total consumer spending. This ratio shows that online shopping has now become one of the central elements of the consumer economy in Saudi Arabia.

On a sectoral basis, the fastest growth was seen in clothing and accessories and telecommunications. Spending on clothing and accessories through POS increased by 48 percent, while telecommunications spending rose by 36 percent. The entertainment sector also maintained its momentum, growing by 19 percent in April, with total spending reaching 968 million riyals.