delivery services

Simplifying Cross-Border E-Commerce

As online retailers expand into new markets, managing multiple carriers, international shipments, customs requirements and returns can add significant operational complexity.

The integration between Maersk and ShippyPro aims to address these challenges by bringing Maersk’s e-commerce delivery capabilities into a single multi-carrier environment.

Merchants can manage Maersk services alongside other carriers through the ShippyPro platform, creating a more unified approach to shipping operations.

The integration supports key processes across the parcel journey, including shipment booking, labeling, tracking and returns management. This enables retailers to maintain existing workflows while gaining access to Maersk’s international parcel delivery network.

Expanding Access to Maersk E-Commerce Services

Maersk has been expanding its e-commerce logistics capabilities as retailers increasingly require flexible delivery solutions across domestic and international markets.

Its E-Commerce offering is designed to manage parcel deliveries from warehouse to customer, including domestic delivery, international shipping and returns. The service also connects merchants with a multi-partner carrier network through a single API.

By integrating these capabilities with ShippyPro, Maersk is positioning its e-commerce services within an established digital shipping ecosystem used by merchants to manage multiple carriers.

For retailers, this can reduce the need to maintain separate logistics processes and technology connections as they scale into new markets.

A More Connected Logistics Model

The partnership reflects a broader shift in e-commerce logistics toward connected platforms that bring different transportation and delivery services into unified digital workflows.

For growing online businesses, carrier flexibility is becoming increasingly important as they operate across multiple markets and delivery networks. A multi-carrier approach can allow merchants to select and manage different delivery options without significantly changing their existing operational infrastructure.

Maersk’s collaboration with ShippyPro therefore extends beyond adding another carrier option. It strengthens the connection between global logistics infrastructure and the digital platforms used by e-commerce businesses to manage fulfillment.

As cross-border e-commerce continues to grow, integrations such as this could play a greater role in helping merchants simplify logistics, improve visibility and scale their operations internationally.

E-commerce across the European Union continues to expand, but a growing number of consumers are encountering problems while shopping online. According to new data released by Eurostat, more than a third of online shoppers in the European Union reported encountering problems when buying products or services through websites or mobile apps.

The findings highlight ongoing challenges in the digital retail experience even as e-commerce adoption across the region continues to rise.

Online Shopping Issues Affect Over One-Third of EU Consumers

Eurostat’s latest survey on the use of information and communication technologies shows that 35.4% of online shoppers in the EU experienced at least one problem when purchasing online in 2025.

The study analyzed consumer experiences across member states and revealed considerable variation between countries. The highest shares of shoppers reporting issues were recorded in Malta, where 64% of consumers encountered problems while shopping online. The Netherlands followed with 57.9%, while Luxembourg reported 51.4%.

In contrast, several EU countries showed far lower rates of customer difficulties. Portugal recorded the lowest share, with only 4.5% of online buyers reporting problems. Greece and Latvia also saw relatively low levels of consumer complaints at 10.6% and 13.3%, respectively.

The wide differences suggest that infrastructure, logistics performance, platform quality and consumer protection mechanisms may vary significantly across national e-commerce ecosystems.

Delivery Delays Remain the Most Common Complaint

Among the various problems identified in the survey, late delivery was the most frequently reported issue. Nearly one in five EU online shoppers (19.9%) said their orders arrived later than expected.

Logistics delays can occur for several reasons, including cross-border shipping complexities, warehouse processing times and disruptions in supply chains. As e-commerce volumes increase, delivery performance has become one of the most critical factors influencing customer satisfaction.

The second most common issue was related to website usability. Around 11.5% of shoppers reported that websites or apps were difficult to use or did not function properly during the purchasing process.

Meanwhile, 10.4% of consumers reported receiving incorrect or damaged goods or services after completing their orders.

These findings highlight the importance of not only reliable logistics networks but also well-designed digital shopping interfaces.

E-Commerce Continues to Grow Across Europe

Despite these challenges, online shopping remains a dominant retail channel in Europe. Eurostat data shows that 78% of EU internet users purchased goods or services online in 2025, reflecting the continued expansion of digital commerce across the region.

The highest participation rates are typically seen among younger age groups, particularly consumers aged 25–34 and 35–44, who represent the largest share of online buyers in the EU.

Industry analysts note that while consumer adoption is strong, improving the overall reliability of delivery services and platform performance will be key to sustaining growth in Europe’s e-commerce market.

For retailers and marketplaces operating in the region, addressing logistics efficiency, improving user experience and strengthening product quality controls could play a crucial role in reducing customer complaints and building long-term consumer trust.

Source: Eurostat

Maersk Partners with ShippyPro to Expand E-Commerce Logistics Ecosystem