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Drone Attacks on Wildberries Warehouses Continue: Sellers’ Losses Could Reach $3.5 Billion

Wildberries

Wildberries, one of Russia’s largest online marketplaces, has come into the spotlight following new attacks in which unmanned aerial vehicles reportedly belonging to Ukraine targeted its logistics centers. Employees were evacuated after a fire broke out at the warehouse in the Vladimir region, while the company redirected product acceptance, order preparation, and delivery operations to alternative facilities. In its initial statement, the company reported that there were no fatalities. Regional Governor Aleksandr Avdeyev stated that a young man suffered a minor head injury and a nearby woman sustained a minor leg injury, while Lao Dong reported that three people were injured in the attack.

Attacks on Wildberries Warehouses Spread to Different Regions

Since mid-July, approximately 20 facilities belonging to the company have been targeted in different regions of Russia and in annexed Crimea. The chain of attacks began on July 18 with the facilities in Elektrostal in the Moscow region and Kotovsk in the Tambov region. Subsequent attacks extended to centers around Saint Petersburg and in Simferopol, Krasnodar, Volgograd, and Samara. It was reported that eight people were killed and approximately 90 people were injured in the initial attacks. Despite the fires and evacuations at Wildberries facilities, operations were restarted at some centers.

Fire at the Samara Warehouse, Five Deaths in Different Regions

The Wildberries attacks continued on the night of August 2. The warehouse in the Samara region was hit by a drone attack. A fire broke out at the facility, located approximately 800 kilometers from the Ukrainian border, while no fatalities were reported in the incident. On the same night, attacks carried out in other regions of Russia killed two people in Saratov and three people in Udmurtia. The Russian Ministry of Defense announced that air defense systems shot down 635 Ukrainian drones overnight. Ukraine, meanwhile, stated that Russia attacked with 133 drones and that 24 of them reached their targets.

Wildberries Sellers’ Losses Could Rise to $3.5 Billion

According to estimates based on Data Insight data, the total losses of sellers on the platform could be between 215 billion rubles and 280 rubles, or approximately $2.7 billion to $3.5 billion. The damaged warehouse area is estimated to be between 893,000 and 1.15 million square meters. This size corresponds to 17.2 percent to 22.2 percent of the 5.2 million square meters of logistics infrastructure publicly disclosed by the parent company RWB. It is stated that the cost of rebuilding Wildberries’ infrastructure could reach 62.5 billion to 80.8 billion rubles, or $1 billion.

Compensation Payments Began with Small-Scale Sellers

The loss estimate was calculated based on the approximately 35 billion rubles in compensation paid to sellers following the fire at the 112,000-square-meter warehouse in Shushary in 2024. Wildberries announced that, as of July 28, it had paid more than 40 million rubles to affected sellers. It was reported that the initial payments were made to 88,000 sellers with the lowest turnover, while the second round was directed at 97,000 entrepreneurs. Some sellers said that the payments covered only a small portion of their losses and that the calculation method had not been clearly disclosed. The compensation plan for medium- and large-scale sellers has not yet been explained to the public in detail.

Deliveries Continue Through Alternative Logistics Centers

Some facilities in Kotovsk, Yekaterinburg, and Sarapul have reportedly resumed operations. Wildberries stated that it continues its e-commerce and retail operations by redirecting product acceptance and customer orders from the centers affected by the attacks to other warehouses. The Russian government also asked the relevant ministries, the central bank, and business representatives to prepare support measures for affected entrepreneurs by August 10.

Ozon’s Tatarstan Warehouse Evacuated Following Drone Attack Alert

Ozon

Russia’s second-largest e-commerce company, Ozon, evacuated its logistics center in the city of Zelenodolsk in the Tatarstan region due to the threat of a Ukrainian drone. The company stated that employees were removed from the facility within a few minutes and that there were no fatalities or injuries in the incident. While no damage occurred at the warehouse, retail and order operations resumed following security checks.

Ozon Employees Evacuated Just Before the Attack

Ozon employees were evacuated from the warehouse shortly before a drone attack occurred near the facility. It was reported that an explosion took place near the site shortly after the employees had left.

In another video shared on social media that could not be independently verified, a drone was seen crashing into the ground at a certain distance after the employees had moved away from the warehouse, followed by a loud explosion. The company reported that the logistics center was not damaged in the attack.

Wildberries Warehouses Have Been Targeted Since July 18

Since July 18, 2026, Ukraine has targeted at least 12 warehouses belonging to Wildberries, Ozon’s largest rival. The attacks were reported to be aimed at disrupting operations within Russia’s consumer economy and e-commerce logistics infrastructure.

One day before the incident, Ozon had warned that its own logistics infrastructure could also be at risk. Since Oz on and Wildberries warehouses are located close to one another in several regions, including Zelenodolsk, it remained unclear which facility was targeted in the attack. Following the incident, Robert Brovdi, commander of Ukraine’s drone forces, shared a message on Telegram stating that “the concentration of Ozon had exceeded the critical norm.”

Ukrainian President Volodymyr Zelensky claimed that Wildberries facilities were being used as logistics centers supplying Russian forces with drone components and other equipment. The Kremlin denied the allegation that Wildberries was involved in military supply operations.

EU Sanctions Ozon and Wildberries Financial Units

On July 24, 2026, the European Union added the financial services units of Ozon and Wildberries to its sanctions list. Oz on stated that the sanctioned subsidiary did not operate outside Russia and had no assets abroad. It is known that approximately one-third of Moscow-listed Ozon is owned by the Russian private equity company AFK Sistema, which has investments in the telecommunications, agriculture, and healthcare sectors. The Norwegian Sovereign Wealth Fund also reported that it held shares in Ozon as of December 2025. The company’s depositary receipts traded on Nasdaq until 2023.

New Drone Attack on Wildberries: Facilities in Penza and Udmurtia Targeted

Wildberries

New drone attacks have been added to those targeting Wildberries, Russia’s largest e-commerce platform. On the night of July 30, approximately 200 employees were evacuated and one person was injured due to a fire that broke out at the logistics center in the Penza region. The company announced that another facility in the city of Sarapul, in the Udmurt Republic, also caught fire following an attack and that employees were safely evacuated.

Attacks on Wildberries Facilities Continue

The latest attacks came after a Wildberries warehouse in the Ryazan region was targeted on July 29. While the facility in Ryazan was evacuated as part of security procedures, six people were reportedly hospitalized. Ukraine’s attacks on the company’s warehouses have continued in different regions of Russia since July 18.

Kyiv claims that Wildberries’ logistics network is being used to supply equipment to Russian forces. The Ukrainian side states that the operations aim to restrict the shipment of products and dual-use equipment that could be used for military purposes. The company, meanwhile, is suspending operations at the affected facilities and redirecting shipments to other logistics centers.

10 Percent of Wildberries’ Storage Capacity Affected

According to information provided by regional sources, at least seven Wildberries warehouses were damaged, and approximately 10 percent of the company’s total storage capacity was put out of operation. While the operations of tens of thousands of small businesses were affected, the company stated that it would need at least 30 days to assess the damage and begin payments to sellers. It was also announced that discounts would be applied to storage fees in order to support sellers.

The Russian government is considering loan, tax reduction, or subsidy options for Wildberries and sellers on the platform. While it was stated that state-controlled VTB could play a central role in possible financial support, the Kremlin announced that discussions were continuing but that no final decision had yet been made. Denys Shtilerman, co-founder of the Ukrainian defense company Fire Point, claimed that the partnership between Wildberries and VTB was one of the reasons behind the attacks.

Low-Interest Loans Under Consideration for 1,500 Sellers

It was announced that approximately 1,500 sellers were affected by the fires at Wildberries warehouses struck in the Leningrad region on July 24. Leningrad Governor Aleksandr Drozdenko said that the company was trying to provide support to affected businesses and that the regional administration could also offer low-interest loans to local manufacturers in need of capital.

Wildberries reported that it had paid a total of 40 million rubles to the families of those who lost their lives in the attacks and to those who were injured. The platform, which uses AI-powered product summaries, virtual try-on tools, and automated product content, is working to create alternative capacity within its physical distribution network.

New Drone Attack on Wildberries: Two Distribution Centers Targeted

Wildberries

Two logistics centers belonging to Wildberries, Russia’s largest e-commerce platform, were targeted in drone attacks carried out by Ukraine. Major fires broke out at the facilities located in the Krasnodar and Stavropol regions in southern Russia, while at least 15 people were injured in the attacks, according to local authorities.

Fire Breaks Out at Wildberries Logistics Centers

The logistics centers belonging to Wildberries, one of Russia’s largest e-commerce platforms, in the cities of Krasnodar and Nevinnomyssk were targeted in drone attacks on the night of July 22. Fires broke out at both facilities following the attacks, while employees were reportedly evacuated and many people were injured.

Tatyana Kim: Employees Began to Be Evacuated Before the Attack

Wildberries Co-Founder and CEO Tatyana Kim announced that the warehouse in Krasnodar and the logistics center in Nevinnomyssk in the Stavropol region were struck during the night.

Kim stated that employees had begun to be evacuated before the attack, but that there were still injuries. Images showing thick black smoke rising from the warehouse in Krasnodar were shared on social media, while the location and content of the footage were verified by independent sources.

Krasnodar Regional Governor Veniamin Kondratyev reported that 10 people were injured in the attack on a warehouse complex. More than 100 firefighters and a firefighting helicopter were dispatched to the area to extinguish the blaze. A large-scale fire also broke out at the facility following the attack in Nevinnomyssk.

Tatyana Kim Issues Statement on the Attack

In a statement shared on Telegram, Tatyana Kim said there were no words to describe the emotions and sorrow caused by attacks targeting employees and people simply doing their jobs.

The total damage caused to the warehouses and the impact on Wildberries’ order operations have not yet been disclosed. AUREK, which represents the e-commerce sector, called for tax payments to be postponed for six months for businesses affected by the attacks.

Ukraine Claims Military Supplies Were Involved

Ukrainian President Volodymyr Zelenskyy claimed that the targeted facilities were logistics centers supplying drone components and other equipment to the Russian military. The Kremlin denied allegations that Wildberries played a role in supplying military equipment.

The latest attacks on Wildberries warehouses took place several days after the company’s centers in Kotovsk and Elektrostal were struck. Eight employees were killed and many others were injured in the previous attacks. Founded in 2004 as an online fashion store, Wildberries has since developed into a comprehensive marketplace where third-party sellers also operate. Online sales in Russia increased by 28 percent in 2025, reaching 11.5 trillion rubles.