eBay delivered a strong second quarter in 2026, with both revenue and gross merchandise volume (GMV) recording double-digit growth as the marketplace continued to benefit from its focus on high-value categories, advertising and recommerce.
For the quarter ended June 30, eBay reported $3.13 billion in revenue, up 15% year over year on an as-reported basis and 14% on an FX-neutral basis. GMV also increased 15% to $22.4 billion, marking another strong quarter for the global marketplace.
eBay’s Q2 Performance
The company reported $552 million in GAAP net income, compared with $369 million a year earlier. GAAP diluted earnings per share reached $1.21, while non-GAAP diluted EPS was $1.60.
eBay’s advertising business also continued to expand. Advertising revenue reached $596 million, representing a 23% increase from the prior year, as the company continued to strengthen monetization across its marketplace.
The company said its strategic focus categories and recommerce activities remained important growth drivers. Categories including fashion, collectibles, luxury and motors are helping eBay attract high-intent shoppers and enthusiast buyers.
Depop Adds Momentum to Recommerce Strategy
eBay’s recently completed $1.4 billion acquisition of Depop, the fashion resale marketplace previously owned by Etsy, is also becoming an important part of its growth strategy.
Depop gives eBay greater exposure to younger consumers and the expanding resale economy. The platform’s active users increased to approximately 9 million, up from 7 million previously.
The acquisition is expected to contribute to eBay’s GMV growth during the second half of 2026, further strengthening the company’s position in the recommerce market.
eBay Raises Its 2026 Outlook
Following the stronger-than-expected quarter, eBay raised its full-year outlook.
The company now expects 2026 revenue growth of approximately 11%-12%, compared with its previous forecast of 7%-7.5%. It also expects GMV growth of approximately 11.5%-12.5%.
For the third quarter, eBay expects revenue between $3.07 billion and $3.12 billion, above analysts’ expectations at the time of the announcement.
The results suggest that eBay’s strategy of concentrating on higher-value categories, strengthening advertising and expanding recommerce is gaining traction, while the integration of Depop could provide an additional growth engine for the remainder of the year.
