The global e-commerce, retail and artificial intelligence event WORLDEF ISTANBUL honored the most successful e-commerce brands. For the “ECOM BRANDS 100” awards, 365 e-commerce brands across 33 categories were evaluated and awards were presented to the 100 most successful e-commerce brands.

As part of WORLDEF ISTANBUL 2026, the “ECOM BRANDS 100” awards ceremony was held at Yenikapı Event Area for the most successful e-commerce brands. Organized with Sürat Kargo as the main partner, the ceremony brought together leading representatives of the e-commerce ecosystem on WORLDEF ISTANBUL’s Future Commerce Stage.

Launched to highlight brands that demonstrate real performance in digital commerce, ECOM BRANDS 100 made Türkiye’s successful e-commerce brands visible as a category-based competition and voting platform. With a performance-oriented evaluation approach, the platform focused not on perception, but on real growth, scale, impact and the success achieved in digital commerce, and honored the sector’s leading brands.

Ömer Nart: This Was Our Responsibility Toward the Sector

Senior guests from e-commerce brands, sector representatives, business partners and important stakeholders of the digital commerce ecosystem attended the awards ceremony. While the music, dance and illusion performances held throughout the ceremony added color to the night, the award-winning brands received great applause on the Future Commerce Stage.

Speaking at the awards ceremony, WORLDEF CEO Ömer Nart pointed out that companies maintaining their presence in digital had not previously been honored in such an organization and said, “This was our responsibility toward the sector. Every year, we will honor those who make it onto this list.”

Within the scope of ECOM BRANDS 100, 365 brands across 33 categories participated in the voting. As a result of the voting, the 100 brands that ranked received their awards on the WORLDEF ISTANBUL 2026 stage. The organization, which featured brands shaping the future of digital commerce across Türkiye, became an important gathering that rewarded success, innovation and sustainable growth in the e-commerce ecosystem.

The Competition Categories Covered a Broad Ecosystem

At ECOM BRANDS 100, brands competed in different categories such as women’s clothing, men’s clothing, underwear & pajamas, baby & children’s clothing, women’s shoes, men’s shoes, bags, skin care, makeup, hair care, perfume & deodorant, auto accessories & in-car products, carpets & rugs, glassware & kitchen, home decoration, home furniture, home goods & organizers, garden & outdoor furniture, study room & office furniture, toys, sportswear, hobbies & music & art, home & cleaning, petshop, DIY store, gifts & party supplies, vitamins & supplements, healthy snacks & diet food, jewelry & accessories, food, snacks and beverages, and modest fashion & shawls.

With ECOM BRANDS 100, WORLDEF aims to reward excellence in the e-commerce ecosystem and increase the visibility of successful brands. The organization, held for the first time as part of WORLDEF ISTANBUL 2026, is planned to be organized traditionally every year from now on and to become a strong index that rewards the achievements of e-commerce brands.

ECOM BRANDS 100 was launched to discover brands demonstrating performance in digital commerce, identify the players that stand out across categories, and make the sector’s leaders visible through a community-oriented selection model. This new tradition, which began in WORLDEF’s 10th year, will continue to reward brands that contribute to the development of Türkiye’s e-commerce ecosystem every year.