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Temu Rises to the Top in Four Countries in European E-Commerce

Temu

Temu continued its rapid growth in the European e-commerce market by taking the lead in four countries, according to 2025 data. According to ECDB data, the platform, which operates under China-based PDD Holdings, became the largest online retailer in Croatia, Finland, Hungary, and Slovenia. The platform also ranked among the top 10 online retailers in the majority of European countries.

Temu Ranks First in Four European Markets

In the four countries where Temu, which has been operating in Europe since 2023, holds the leading position, there is no local Amazon store or a strong local marketplace on the scale of Allegro in Poland or Bol in the Netherlands-Belgium market. Consumers in these countries being accustomed to shopping from foreign e-commerce websites is also cited as one of the factors supporting the development of cross-border retail.

ECDB states that the structure of local competition is a determining factor in a platform’s country-based ranking. Temu also ranks second in Austria, Bulgaria, Czechia, France, Greece, Norway, Portugal, and Slovakia. As a result, the platform is now among the top two online retailers in a total of 12 European markets. Its second-place ranking in France, despite the presence of Amazon and numerous local players, also stands out in the data.

Price and Product Variety Stand Out in E-Commerce

ECDB states that low prices and a wide product range play an important role in Temu’s competitiveness. The organization also notes that the announced rankings are based on 2025 data and that the impact of new customs practices may be reflected in data from subsequent periods.

The use of artificial intelligence in the e-commerce and retail sectors is also part of the company’s technology infrastructure. According to PDD Holdings’ 2025 annual report, the group uses AI-based screening systems to detect potential issues in product listings; it also continues to invest in developing its artificial intelligence technologies and big data analytics capabilities.

Temu Shifts Toward Local Warehouses in Europe

Temu is also facing the European Union’s new regulations targeting low-value e-commerce shipments arriving from China. On July 1, 2026, the EU introduced a temporary customs duty of 3 euros per product category for shipments valued at up to 150 euros. A transition to standard customs tariffs is planned for July 2028, while a transaction fee, the amount of which has not yet been determined, is also expected to be introduced no later than November 1.

The platform is meanwhile expanding its local warehouses, seller partnerships, and logistics collaborations across Europe. In the long term, the goal is for 80 percent of European orders to be shipped from local warehouses.

Temu Joins the Cross-Border Commerce Europe

CEVA Logistics Opens 44,000 sqm E-Commerce Hub in France to Strengthen Contract Logistics Network

CEVA Logistics Opens 44,000 sqm E-Commerce Hub in France to Strengthen Contract Logistics Network

CEVA Logistics has expanded its European logistics footprint with the opening of a new 44,000-square-meter e-commerce fulfillment center in France, reinforcing its contract logistics capabilities and supporting the growing demands of online retailers.

The new facility is designed to enhance warehouse operations, inventory management, and order fulfillment while increasing capacity for both domestic and international e-commerce customers. The investment reflects CEVA Logistics’ ongoing strategy to strengthen its contract logistics network across key European markets. 

Supporting E-Commerce Growth

The warehouse is equipped to process large volumes of online orders efficiently, enabling faster fulfillment and scalable logistics solutions for retail and marketplace businesses.

According to CEVA Logistics, the facility can handle up to 200,000 e-commerce parcels per week, with capacity rising to 350,000 parcels during peak shopping seasons. The site also features dozens of loading docks to improve inbound and outbound logistics efficiency. 

Expanding Contract Logistics in France

The new hub becomes part of CEVA Logistics’ expanding contract logistics network in France, supporting customers with warehousing, distribution, inventory management, and value-added logistics services.

The expansion comes as demand for outsourced logistics services continues to increase, driven by the rapid growth of e-commerce and retailers seeking more flexible, scalable supply chain operations. 

Strengthening CEVA’s European Network

As one of the world’s leading third-party logistics providers, CEVA Logistics continues to invest in modern logistics infrastructure across Europe and globally. The new French facility complements the company’s broader expansion strategy, which includes new e-commerce and distribution hubs in multiple international markets.

By increasing fulfillment capacity and improving delivery performance, CEVA aims to help customers respond more effectively to evolving consumer expectations and seasonal demand spikes.

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