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The UAE’s First National Payment Card, Jaywan, Launched

Jaywan

The United Arab Emirates has launched the nationwide distribution process for Jaywan, the country’s first national payment card system. The cards, which will be introduced gradually by banks, licensed financial institutions, and exchange houses, will be usable in physical stores, on e-commerce platforms, at ATMs, and in compatible digital wallets.

The official launch of Jaywan was carried out by Sheikh Mansour bin Zayed Al Nahyan, Vice President of the UAE, Deputy Prime Minister, Chairman of the Presidential Court, and Chairman of the Board of Directors of the Central Bank of the UAE. The system is operated by Al Etihad Payments, a subsidiary of the Central Bank of the UAE.

Banks Offer Debit and Prepaid Cards

First Abu Dhabi Bank has launched the Jaywan debit card for eligible account holders. The card can be used for shopping at stores and local e-commerce sites in the UAE, withdrawing cash from ATMs, and accessing compatible digital wallets.

Commercial Bank of Dubai is also introducing prepaid Jaywan cards for retail customers. The cards, which can be used by loading funds onto them, will support contactless shopping, online payments, ATM transactions, and tokenization technology, which replaces card details with a digital identity in mobile wallets.

Retail and Financial Inclusion Targeted

Jaywan cards may be offered in debit, prepaid, and credit card formats. International use will depend on the type of card and the partner payment network. Al Etihad Payments is working with Visa, Mastercard, Discover, and UnionPay on co-branded cards.

Cardholders are also expected to receive benefits in travel, retail, hospitality, and lifestyle categories. Sheikh Mansour bin Zayed stated that Jaywan supports the goal of building a more efficient, resilient, and competitive financial sector, while advancing innovation and financial inclusion.

Jaywan Can Be Used for Online Shopping

Network International has expanded the acceptance of Jaywan cards to its e-commerce payment infrastructure. Through the integration, cardholders will be able to make payments at thousands of online stores served by the company in the UAE. Businesses that accept Jaywan transactions through Network International’s payment gateway will not be charged an additional fee. The company had previously added the card to its payment network for physical stores.

Pinar Alpay, Group Chief Product and Marketing Officer at Network International, stated that online payment support was the natural next step in the work carried out with Al Etihad Payments. Alpay said the integration would provide card users with a consistent payment experience across physical and digital channels.

Telr Enables Jaywan to Expand Payment Platform Capabilities for UAE Business

Telr Enables Jaywan to Expand Payment Platform Capabilities for UAE Business

UAE-based payment gateway Telr has expanded its platform capabilities by enabling the country’s domestic card scheme, Jaywan, across its merchant network. The move reflects a broader push to strengthen local payment infrastructure while enhancing transaction efficiency for businesses operating in the UAE’s digital economy.

Jaywan, introduced by Al Etihad Payments under the Central Bank of the UAE, is designed as a nationally operated card payment system aimed at supporting financial inclusion and reducing reliance on international payment networks.

By integrating Jaywan into its platform, Telr enables merchants to accept domestic card payments seamlessly, providing a more localized and potentially cost-efficient transaction flow.

Strengthening Local Payment Infrastructure

The integration marks a notable step in the UAE’s ongoing effort to build a more self-sufficient financial ecosystem. Domestic payment schemes like Jaywan are intended to keep transaction processing within the country, improving speed, security, and data control while lowering associated costs.

For merchants, the addition of Jaywan expands payment acceptance options without requiring additional technical integration. Telr’s platform already supports a wide range of global payment methods, and the inclusion of a local scheme enhances flexibility for businesses targeting both domestic and international customers.

From a strategic standpoint, this development aligns with the UAE’s long-term digital transformation goals, where payments infrastructure plays a central role in enabling e-commerce growth.

Enhancing Merchant Efficiency and Customer Experience

The ability to process Jaywan transactions through a single platform simplifies operations for merchants. Instead of managing multiple payment systems, businesses can centralize their payment workflows within Telr’s infrastructure.

This consolidation offers several advantages, including:

  • Faster transaction processing
  • Reduced complexity in payment management
  • Improved checkout experience for customers

As consumer expectations around speed and convenience continue to rise, seamless payment experiences have become a critical factor in online conversion and retention.

A Shift Toward Localized Payment Strategies

The introduction of Jaywan into commercial platforms signals a broader shift toward localized payment strategies in the region. While global networks such as Visa and Mastercard remain dominant, domestic schemes are increasingly being positioned as complementary solutions that address specific market needs.

Jaywan’s development is part of a wider effort to create a resilient and competitive payments ecosystem, capable of supporting both local businesses and international trade. The scheme is expected to expand further as banks and financial institutions continue rolling out Jaywan-enabled cards across the UAE.

For payment providers like Telr, early adoption of such systems allows them to remain aligned with regulatory direction while offering merchants a more comprehensive payment stack.

Outlook

As digital commerce continues to scale across the UAE, the role of integrated payment platforms is becoming increasingly central. The combination of global payment access with locally developed solutions like Jaywan reflects an evolving model where flexibility, efficiency, and localization are key priorities.

Telr’s latest move highlights how payment platforms are adapting to these shifts, positioning themselves not only as transaction processors but as essential infrastructure supporting the next phase of business growth in the region.

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