A group of young Jordanians living in the United States has launched a new initiative aimed at turning the FIFA World Cup 2026 into a global opportunity for Jordanian exports, tourism, and digital commerce. The project focuses on promoting Jordanian products in the US market through e-commerce platforms, digital campaigns, and partnerships with Arab-American communities.
Jordan Targets Global Visibility Through E-Commerce
Launched from New Jersey, the initiative aims to strengthen the international presence of Jordanian products while leveraging the global attention surrounding Jordan’s historic qualification for the FIFA World Cup 2026. Organizers say the campaign is designed to transform the sporting milestone into a long-term economic and branding opportunity for Jordanian businesses.
The initiative is centered around the concept of “economic soft power,” using Jordanian products as a representation of the country’s culture, heritage, and production quality in international markets. The team plans to support local producers by connecting them with consumers in the US through digital commerce channels and targeted marketing strategies.
According to the organizers, the campaign will focus on products that reflect Jordan’s national identity and export potential. These include olive oil, zaatar, dates, spices, herbs, traditional food items, Dead Sea products, handicrafts, and heritage-inspired goods.
Digital Platform to Connect Jordanian Sellers With US Consumers
Ali AlQudah, coordinator of the initiative, stated that the team is currently developing a specialized digital platform that will help Jordanian producers access the US market more efficiently. The platform is expected to support logistics, product promotion, and distribution operations.
The initiative reportedly started with four Jordanian youth volunteers in New Jersey and has now expanded to include entrepreneurs, media professionals, and community members across several US states. Organizers expect participation to increase significantly as the World Cup approaches.
Jordan’s qualification for the FIFA World Cup 2026 is also expected to create new opportunities for tourism promotion. Organizers believe that introducing consumers to Jordanian products can also encourage interest in destinations such as Petra, Wadi Rum, Jerash, Ajloun, and the Dead Sea.
The initiative highlights the growing role of diaspora communities in supporting cross-border commerce and digital trade while showcasing how major international sporting events can create long-term opportunities for e-commerce and export growth.