Africa-based e-commerce platform Jumia announced a new $50 million capital raise. The International Finance Corporation (IFC), a member of the World Bank Group, invested $25 million in Jum ia, while the remaining investment came from Axian and other investors. The company will use the new funding to expand its e-commerce infrastructure, logistics network, digital payments, and retail operations across Africa.
To Issue 9.1 Million New ADSs
As part of the capital raise, Jum ia will issue approximately 9.1 million new American Depositary Shares (ADSs) at $5.52 per share. Jumia is expected to generate approximately $50 million in gross proceeds upon completion of the transaction. IFC and Africa-based telecommunications group Axian provided backing in the financing round. Axian had announced in May 2025 that it had increased its stake in Jumia to around 8 percent.
Jumia Increases Revenue and Orders in E-Commerce
Jumia’s revenue for the second quarter of 2026 increased by 14 percent year on year to $52 million, while gross merchandise value (GMV) rose by 20 percent to $216.3 million. Jum ia’s adjusted EBITDA loss decreased by 36 percent to $8.7 million, while gross profit increased by 28 percent to $30.7 million. The company’s orders increased by 28 percent, while the number of quarterly active customers rose by 24 percent.
Investment to Be Used in Logistics and Digital Payments
Jumia plans to use the investment particularly to expand its last-mile delivery network, develop automation-supported warehouse systems, and strengthen JumiaPay integration. Through these initiatives, Jum ia aims to increase its reach to consumers outside major cities and bring customers who primarily rely on cash-based shopping into the e-commerce ecosystem through digital payment options.
Participation of 60,000 Sellers in the Digital Economy to Be Supported
The IFC investment is expected to support the stronger participation of approximately 60,000 active local sellers per year in the digital economy through Jum ia. The Jumia investment is expected to support approximately 1,800 direct jobs and create income opportunities for more than 100,000 independent sales representatives. Jumia CEO Francis Dufay stated that the World Bank Group’s support represents an important milestone for both the company and African e-commerce.
Focuses on Artificial Intelligence and Retail Technologies
Jum ia is also expanding the use of artificial intelligence in its e-commerce operations. The company had previously announced that it uses AI-powered automation in logistics, customer service, seller management, finance, and technology processes. Jum ia’s retail advertising revenue increased by 88 percent to $3.5 million in the second quarter of 2026, driven by growth in sponsored products and sellers’ use of retail media.