Network - WORLDEF

Amazon Expands Bulk Storage Service Across Europe

Amazon is expanding its Amazon Warehousing & Distribution (AWD) service to Europe, giving sellers a new way to store inventory in bulk and replenish Amazon Fulfillment by Amazon (FBA) centres based on demand.

The service will launch across Germany, France, Italy, Spain and the United Kingdom from 20 August 2026. The move expands Amazon’s logistics offering and gives sellers an alternative to sending all inventory directly to FBA fulfilment centres.

Bulk storage and automated replenishment

Under AWD, sellers can hold larger quantities of inventory in Amazon’s distribution network for extended periods. Instead of maintaining all stock at FBA fulfilment centres, inventory can be stored upstream and replenished automatically as demand requires.

This model is designed to help sellers manage inventory more efficiently, particularly when dealing with seasonal demand, changing sales volumes or limitations on FBA storage capacity.

Amazon says AWD provides flat-rate, long-term bulk storage and automated replenishment to FBA fulfilment centres across Europe.

The expansion could be particularly relevant for brands operating across multiple European marketplaces. By consolidating inventory within Amazon’s logistics network, sellers can reduce the need to continuously move smaller shipments into individual fulfilment centres.

Strengthening Amazon’s European logistics network

The launch represents another step in Amazon’s broader expansion beyond traditional marketplace and fulfilment services. The company has increasingly opened its logistics infrastructure to businesses, allowing merchants to use parts of the network for storage, transportation and delivery.

Earlier this year, Amazon introduced Amazon Supply Chain Services, making its logistics capabilities available to businesses beyond sellers operating exclusively on its marketplace.

AWD adds another layer to this strategy by positioning Amazon’s distribution network as a larger-scale inventory management solution.

For European sellers, the service could simplify supply chain planning by creating a bulk-storage layer between suppliers and FBA fulfilment centres. Inventory can remain in storage until Amazon’s systems determine that additional stock is required at fulfilment locations.

Implications for European sellers

The European rollout comes as e-commerce businesses continue to look for ways to balance inventory availability with storage and fulfilment costs.

For sellers with predictable demand and significant inventory volumes, bulk storage could provide greater flexibility than relying solely on FBA storage. It may also help businesses prepare inventory ahead of peak shopping periods while avoiding the need to move the entire stock volume into fulfilment centres at once.

However, the effectiveness of AWD will depend on individual sellers’ inventory profiles, product demand and logistics requirements.

With Germany, France, Italy, Spain and the UK included in the initial European rollout, Amazon is establishing AWD across some of the continent’s largest e-commerce markets.

The expansion further integrates storage, fulfilment and replenishment within Amazon’s ecosystem, potentially giving sellers a more streamlined approach to managing inventory across European markets.

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CEVA Logistics Opens 44,000 sqm E-Commerce Hub in France to Strengthen Contract Logistics Network

CEVA Logistics has expanded its European logistics footprint with the opening of a new 44,000-square-meter e-commerce fulfillment center in France, reinforcing its contract logistics capabilities and supporting the growing demands of online retailers.

The new facility is designed to enhance warehouse operations, inventory management, and order fulfillment while increasing capacity for both domestic and international e-commerce customers. The investment reflects CEVA Logistics’ ongoing strategy to strengthen its contract logistics network across key European markets.

Supporting E-Commerce Growth

The warehouse is equipped to process large volumes of online orders efficiently, enabling faster fulfillment and scalable logistics solutions for retail and marketplace businesses.

According to CEVA Logistics, the facility can handle up to 200,000 e-commerce parcels per week, with capacity rising to 350,000 parcels during peak shopping seasons. The site also features dozens of loading docks to improve inbound and outbound logistics efficiency.

Expanding Contract Logistics in France

The new hub becomes part of CEVA Logistics’ expanding contract logistics network in France, supporting customers with warehousing, distribution, inventory management, and value-added logistics services.

The expansion comes as demand for outsourced logistics services continues to increase, driven by the rapid growth of e-commerce and retailers seeking more flexible, scalable supply chain operations.

Strengthening CEVA’s European Network

As one of the world’s leading third-party logistics providers, CEVA Logistics continues to invest in modern logistics infrastructure across Europe and globally. The new French facility complements the company’s broader expansion strategy, which includes new e-commerce and distribution hubs in multiple international markets.

By increasing fulfillment capacity and improving delivery performance, CEVA aims to help customers respond more effectively to evolving consumer expectations and seasonal demand spikes.

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WORLDEF VIP Connect hosted e-commerce, retail and artificial intelligence leaders

The special networking event VIP Connect, held ahead of WORLDEF ISTANBUL 2026, hosted senior professionals from the e-commerce, retail, technology, artificial intelligence, logistics, payment systems and digital commerce ecosystems. Important cooperation meetings were held at the event, which saw strong participation.

VIP Connect was designed as a special networking event within the scope of the 10th anniversary of WORLDEF’s establishment. The event, held on June 9 at Mandarin Oriental Bosphorus, brought together leading brands, investors, entrepreneurs and decision-makers from the e-commerce, retail, technology, artificial intelligence, logistics, payment systems and digital commerce sectors. Planned meetings were held at the event, which offered participants a unique environment for developing a business network. In this way, participants had the opportunity to meet one-on-one and hold business meetings with company representatives from different sectors within the designated time periods.

Ömer Nart: We have been working for this for ten years

WORLDEF CEO Ömer Nart said in his speech at the program, “Everyone, absolutely everyone, will leave here by establishing a new connection, finding a new opportunity and holding a valuable meeting, even valuable meetings. This evening is an evening where the right people meet at the right tables with the right opportunities. As WORLDEF, we have been working for this for 10 years and we bring people, brands and opportunities together.”

Abdulrahman Shahin: This is a celebration of cooperation

VIP Connect also saw senior-level participation from Dubai CommerCity, WORLDEF’s “Main Strategic Partner.” Dubai CommerCity is the first and leading free zone in the Middle East, North Africa and South Asia (MEASA) region dedicated exclusively to the digital commerce and e-commerce sector.

Abdulrahman Shahin, Senior Vice President of Operations at Dubai CommerCity, who attended the program, said in his speech, “It is a privilege to be in Istanbul, a long and historic bridge between culture and commerce. We are delighted to be part of such a dynamic global community of e-commerce and digital commerce leaders. This is a celebration of cooperation. It reflects the growing energy between Dubai and Istanbul.”

Emphasizing that Dubai Commerce City was established as an ecosystem dedicated to digital commerce, bringing together infrastructure, innovation and integrated services to empower global and regional digital commerce players, Shahin said, “WORLDEF has been a valuable partner on this journey. Together, we have been the power of this platform in encouraging dialogue, creating opportunities and accelerating industrial growth. We are delighted to hold the third WORLDEF event at Dubai CommerceCity in January 2027 and to continue this cooperation. We look forward to welcoming you in Dubai.”

Direct meetings were held on potential collaborations and commercial opportunities

Thanks to the specially designed networking format, participants established many new connections in a short time and held direct meetings on potential collaborations and commercial opportunities. The gathering of professionals from different sectors on the same platform created important opportunities in terms of new business models and strategic partnerships. VIP Connect not only strengthened existing business relations but also contributed to laying the foundations for new collaborations between companies from different sectors. Throughout the event, participants had the opportunity to evaluate current developments in the e-commerce and digital commerce ecosystem and exchange views on the future of the sector.

Collaborations were reinforced ahead of WORLDEF ISTANBUL

VIP Connect, held before the opening of WORLDEF ISTANBUL 2026, which will take place on June 11-13 at Yenikapı Event Area, became one of the most notable gatherings of the event with the high interaction and productive meeting environment it created. The organization, which attracted strong interest from participants, served as a powerful start for WORLDEF ISTANBUL, which will continue for three days. WORLDEF ISTANBUL 2026 will bring together e-commerce, retail and technology professionals from around the world.

WORLDEF PRIME Matchmaking Summit Brings Together Global Leaders of E-Commerce in Antalya

Leading figures of the global e-commerce sector are preparing to come together at the WORLDEF PRIME Matchmaking Summit to be held in Antalya.

The WORLDEF PRIME Matchmaking Summit will take place on December 8–10, 2026 at the Kremlin Palace in Antalya. The event will bring together decision-makers, investors, and technology leaders of the global e-commerce ecosystem on the same platform.

Within the scope of the organization, industry representatives from 82 different countries are expected to gather in Antalya. The event will offer an important platform for the development of international collaborations and the evaluation of new trade opportunities.

What Does the WORLDEF PRIME Matchmaking Summit Promise?

The WORLDEF PRIME Matchmaking Summit aims to be a strategic meeting point especially for companies that want to grow on a global scale. Participants will have the opportunity to establish business connections that can help them expand into new markets throughout the event.

High-level business meetings to be organized within the program will lay the groundwork for the establishment of new partnerships between companies. Representatives of companies operating in e-commerce, logistics, payment systems, technology, and digital trade will be able to establish direct contact during the event.

Networking and Business Opportunities Together

The organization, which will last for three days and two nights, aims to go beyond being an event consisting only of panels and meetings. The program designed for participants will offer an environment that allows real business opportunities to be evaluated.

One of the most remarkable parts of the event will be the special gala night to be held under the stars. In this networking-focused event, participants will have the opportunity to communicate more closely with industry professionals from different countries. A live concert will also be organized as part of the program.

The Future of the E-Commerce World Will Be Discussed

The WORLDEF PRIME Matchmaking Summit is expected to contribute to the formation of new collaborations and strategic partnerships regarding the future of the global e-commerce sector. The summit, where industry leaders will come together, will be an important meeting point for expanding international trade networks and strengthening the digital trade ecosystem.