Dubai SME and noon Food have signed a Memorandum of Understanding (MoU) to enable Emirati-owned F&B businesses to compete and grow sustainably within the digital marketplace.
The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME) operates under the Dubai Department of Economy and Tourism (DET). Dubai SME has partnered with noon Food to drive the growth and competitiveness of Emirati-owned small and medium-sized enterprises (SMEs) in the food and beverage (F&B) sector. The collaboration has been established through a broad range of support mechanisms, including tailored commercial terms and structured digital enablement.
Dubai SME Will Identify Eligible F&B Members and Promote the Initiative Across Its Network
The signed MoU will provide members with access to noon’s customer base, delivery fleet, payment infrastructure, as well as promotional and marketing campaigns. It also aims to strengthen Dubai’s position as a competitive and attractive hub for SMEs and local businesses. Dubai SME will identify eligible F&B members and promote the initiative across its network.
As part of the agreement, noon Food will waive all onboarding fees for Dubai SME members participating in the programme. It will also implement a tailored five-year commission structure, starting at 10 percent in the first year and gradually increasing to 20 percent by the fifth year. noon has also committed to making a significant marketing investment to support participating businesses, providing advertising credits, and offering structured visibility during major seasonal campaigns.
“The Agreement Enables Effective Competition and Sustainable Growth in the Digital Marketplace”
Ahmad Al Room Almheiri, Acting CEO of Dubai SME, said: “The agreement delivers tangible advantages to our members, from tailored commission rates to structured promotional investment. It enables them to compete effectively and grow sustainably within the digital marketplace.”
Faraz Khalid, Group CEO of noon, said: “Partnering with Dubai SME allows us to provide Emirati entrepreneurs with the digital infrastructure they need to grow.”
In Dubai, SMEs represent more than 95 percent of registered businesses. Within the F&B sector, Emirati-owned businesses make significant contributions to the city’s evolving culinary landscape and growing digital commerce ecosystem. Through this five-year collaboration, DubaiSME and noon Food aim to create measurable commercial impact for Emirati entrepreneurs in the F&B sector by expanding market access, strengthening brand visibility, and accelerating digital transformation.