Oriental Weavers, one of the world’s leading carpet and flooring solutions manufacturers based in Egypt, has launched its new unified e-commerce platform to strengthen its digital trade strategy. The company aims to improve the online customer experience by bringing its different brands and product categories together in a single digital infrastructure.

Thanks to the new platform, users will be able to access carpets, home decoration and different living space products from a single center. The company management states that this step is critically important for its digital growth targets in both local and international markets.

All of Oriental Weavers’ Digital Operations Have Been Gathered on a Single Platform

In the statement made by Oriental Weavers, it was stated that online sales operations previously managed in different systems will now be carried out through a single e-commerce infrastructure. The company’s new platform will have an infrastructure capable of centrally managing product management, order processes, customer experience, digital marketing and logistics operations. Officials emphasized that the unified system will provide significant advantages especially in operational efficiency, stock management and delivery processes.

Online Customer Experience Will Be Strengthened

It was announced that significant investments were also made in user experience with the new platform. Oriental Weavers has launched new digital features so that customers can discover products more easily, filter them and shop faster from mobile devices. The company also aims to increase conversion rates with personalized recommendation systems and an advanced user interface.

In the statement, it was stated that the digital platform is positioned not only as a sales channel, but also as a strategic customer interaction area that strengthens the brand experience.

The Share of E-Commerce Is Increasing

Oriental Weavers management drew attention to the rapid shift of consumer habits to digital and stated that online sales channels are playing an increasingly larger role in the company’s growth. While it was stated that online demand for home decoration and living space products increased significantly especially in the post-pandemic period, it was noted that the company aims to grow its e-commerce revenues with its new platform investment.

It is stated that Oriental Weavers’ new platform move is not limited only to the Egyptian market. The company aims to reach international customers faster and grow its cross-border e-commerce operations thanks to its digital infrastructure.

While it is known that the company exports to more than 150 countries worldwide, it is stated that the new system will provide stronger integration in global customer management and multi-market operations.