Saudi Arabia-based e-commerce platform Salla has acquired Paylink, a fintech company that develops electronic payment solutions. The financial value of the deal was not disclosed. The acquisition was carried out as part of the company’s strategy to more comprehensively integrate its e-commerce infrastructure with payment and financial services. With the acquisition, the aim is to enable retail businesses to accept local and international payments across both digital and physical sales channels.

Salla Expands Its Payment Infrastructure with Paylink

Founded in 2017 by Ammar AlTwaijri and Abdulelah Alsayegh, Paylink is licensed by the Saudi Central Bank to provide e-commerce payment services and carries the “Saudi Tech” label. The company provides electronic payment solutions to entrepreneurs, SMEs, companies, and public institutions.

As part of the acquisition, Paylink’s payment infrastructure is planned to be integrated with Salla’s e-commerce ecosystem. This structure will cover payment acceptance and management across online and physical channels, as well as SoftPOS technologies, various payment methods, multi-currency support, and international collection options.

Serves More Than 65,000 Active Stores

Salla states that it serves more than 65,000 active subscription-based stores and that the sales volume generated through the platform has exceeded 45 billion Saudi riyals. In addition to online store setup, the platform offers payment, shipping, inventory management, and marketing tools within a single e-commerce ecosystem.

Salla Founder and CEO Nawaf Hariri stated that they view financial services as a natural extension of the company’s existing vision. Hariri said that with the capabilities provided by Paylink, they aim to develop smarter and more integrated payment solutions and enable merchants to receive payments from their customers at online or physical points of sale, both domestically and internationally.

E-Commerce Platform’s Acquisition Strategy Continues

The Paylink transaction represents a continuation of Salla’s strategy of bringing complementary technology companies into its organization. In 2025, the company acquired the digital advertising platform Sweply and integrated the service into its ecosystem under the name Salla Ads. This enabled merchants to manage and optimize their advertising campaigns directly through the platform.

Artificial Intelligence, Retail, and Financial Technologies in the Same Ecosystem

Within a structure where e-commerce platforms bring together retail operations such as payments, advertising, inventory, and marketing in one place, artificial intelligence-powered technologies are also among the technological components of the digital commerce ecosystem. With the Paylink acquisition, Salla’s stated focus is on expanding payment acceptance, financial services, physical points of sale, and cross-border collection capabilities.