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Trendyol Signs Global Partnership with English Football Giant Manchester City

Manchester City

Manchester City has signed a new global partnership agreement with Türkiye-based e-commerce platform Trendyol. Under the agreement, Trendyol has become the English football club’s “Official Online Marketplace Partner.” As part of the partnership, the Trendyol brand will be featured across the club’s digital channels, social media platforms, and various areas at the Etihad Stadium.

Manchester City and Trendyol to Develop Bespoke Campaigns

As part of the new partnership, Trendyol and the club will develop bespoke content and campaigns for fans. Through the initiatives to be carried out with Manchester City, the e-commerce platform’s digital visibility will be increased, while the Trendyol brand will also be displayed at the Etihad Stadium. The partnership has been added to the brand’s portfolio of sports-focused collaborations supporting its e-commerce activities in international markets.

Trendyol Reaches More Than 40 Million Customers

Founded in Istanbul in 2010, Trendyol today brings together more than 40 million customers and approximately 250,000 sellers on its platform. The e-commerce company operates in 35 countries, while more than 40 million products are available on its platform. Operating across various retail categories, primarily fashion, beauty, home and living, and electronics, the company continues to expand its international operations.

Before the Manchester City agreement, Trendyol had also stood out with its sponsorship investments in football and sports. The company is among the official sponsors of the Türkiye National Football Teams and serves as the title sponsor of the Süper Lig and 1. Lig. The e-commerce platform was also among the official partners of UEFA Euro 2024.

Emphasis on Global Growth and E-Commerce

Peter Laundy, Senior Vice President of Partnerships at City Football Group, highlighted Trendyol’s rapidly growing international presence in his statement regarding the agreement. Laundy stated that the company is one of the world’s leading e-commerce platforms and continues to expand its activities in global sports sponsorships.

Trendyol Gulf CEO Mohamad ElAnsari, meanwhile, said while evaluating the Manchester City partnership that the company has had strong ties with football in Türkiye for many years. ElAnsari stated that collaborating with a globally recognized sports brand during its international growth process represents an important step for Trendyol.

In addition to its e-commerce and retail operations, Trendyol continues to invest in technology. Within Trendyol Tech, work is being carried out on artificial intelligence agents, search and recommendation systems, machine learning infrastructures, and various artificial intelligence models.

$45.2B UAE-Türkiye Trade Momentum Drives New KEZAD-Trendyol Logistics Partnership

$45.2B UAE-Türkiye Trade Momentum Drives New KEZAD-Trendyol Logistics Partnership

KEZAD Group and Trendyol Group, Türkiye’s first decacorn and one of the region’s leading e-commerce platforms, have signed a strategic Memorandum of Understanding (MoU) to explore the development of an e-commerce logistics cluster within KEZAD in Abu Dhabi.

The agreement was signed during the UAE-Türkiye Joint Business Council Forum held in Istanbul, where senior business leaders and government representatives from both countries gathered to strengthen bilateral trade, investment, and private-sector cooperation.

The partnership aims to support Trendyol’s regional expansion strategy by leveraging KEZAD’s integrated logistics and industrial ecosystem. Through the proposed collaboration, the companies plan to evaluate opportunities that would enhance supply chain efficiency, accelerate regional distribution capabilities, and improve market access across the Middle East and surrounding markets.

Trendyol currently serves more than 40 million customers and works with approximately 250,000 sellers across its e-commerce ecosystem, offering over 40 million products on its platform. The company has rapidly expanded its international footprint in recent years, positioning itself as one of the most influential technology and e-commerce companies in the region.

UAE-Türkiye Trade Relations Continue to Strengthen Under CEPA

The signing reflects the growing economic relationship between the UAE and Türkiye following the implementation of the Comprehensive Economic Partnership Agreement (CEPA), which continues to accelerate bilateral trade and investment flows between the two countries.

During the forum, Abdullah Al Hameli, CEO of Economic Cities and Free Zone and Co-Chair of the UAE–Türkiye Joint Business Council, highlighted the significance of the agreement and emphasized the increasing strength of UAE–Türkiye economic ties.

According to officials, the UAE’s non-oil foreign trade with Türkiye exceeded $45.2 billion in 2025, underlining the rapid growth of commercial cooperation between the two markets.

The UAE delegation participating in the forum was led by H.E. Dr. Thani Al Zeyoudi, UAE Minister of State for Foreign Trade, and included more than 65 business leaders and representatives from Emirati companies.

KEZAD Group stated that the partnership reinforces Abu Dhabi’s role as a strategic logistics and trade gateway for international companies seeking faster regional market access, resilient supply chains, and integrated distribution infrastructure.

As regional e-commerce and cross-border trade continue to expand, collaborations between major logistics operators and digital commerce platforms are expected to play an increasingly important role in shaping the future of the Middle East’s supply chain ecosystem.

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