BARQ CCO Almarwani: Our Promise To E-Commerce Is Simple, To Make Logistics Invisible!

BARQ, one of the pioneering companies in last-mile delivery in Saudi Arabia, was founded in mid-2020 during the height of the COVID-19 pandemic. At that time, reliable delivery had become not a luxury but a necessity. From the very first day, its vision was clear: to empower businesses of every size with smart, seamless, and extremely fast delivery solutions. The company aims to transform last-mile delivery in Saudi Arabia and beyond, setting new standards for speed, reliability, and customer satisfaction.

BARQ Chief Commercial Officer (CCO) Mohammed AlMarwani was a guest of WORLDEF E-COMMERCE MAGAZINE. AlMarwani explained what BARQ contributes to e-commerce in Saudi Arabia, the company’s vision, the future of the sector, and the transformation of artificial intelligence.

“Our promise is simple: To make logistics invisible”

BARQ CCO Mohammed AlMarwani gave the following answer to the question “What do you promise to the ecosystem?” regarding the company’s products and services related to the e-commerce ecosystem: “We serve as the bridge between e-commerce businesses and their customers. Through our in-house technologies and dedicated fleet, we offer services ranging from 15-minute express delivery to same-day delivery. Our promise to the ecosystem is simple: To make logistics invisible. That means no delays, no uncertainty; just a smooth, reliable delivery experience. This builds trust and ensures that customers keep coming back.”

“Artificial intelligence is at the core of our operations”

Touching on the impact of artificial intelligence in the sector, AlMarwani then explained the company’s artificial intelligence strategy: “Artificial intelligence has changed the game in last-mile delivery. It enables us to operate faster, smarter, and more sustainably. From predicting demand to finding the fastest routes through city traffic, artificial intelligence has transformed delivery from a basic service into a personalized experience. In a market where speed is everything, artificial intelligence guarantees that orders reach customers exactly on time and at the right place.

For us, artificial intelligence is not just a tool, it is at the core of our operations. We use it to optimize routes in real time, forecast demand and always have the right fleet available, and personalize the delivery experience for every customer. Our strategy is to always stay one step ahead; ensuring that our technology evolves in sync with the expectations of modern e-commerce.”

“Customers will want to receive their orders almost instantly”

BARQ CCO Mohammed AlMarwani also shared his predictions about the future of the sector. Stating, “The future of last-mile delivery will be fast, green, and intelligent. Customers will want to receive their orders almost instantly and will expect transparency at every step,” AlMarwani added: “At the same time, sustainability will play a much bigger role; electric vehicles, smart hubs, and eco-friendly solutions will become the standard. As BARQ, we aim not only to keep pace with this future but also to be the one shaping it.”

“We can deliver in 15 minutes”

Mohammed AlMarwani shared the following information about BARQ’s fast delivery network: “BARQ’s fast delivery network combines two strengths: powerful in-house technology and a fleet we fully own and operate. Our system intelligently assigns orders to the right driver at the right place at the right time. Our presence in major Saudi cities shortens the distance to the customer. This is how we can deliver reliably in as little as 15 minutes.

Our secret is not a single factor; it is many factors working flawlessly together. Our AI-powered platform ensures real-time order assignment and routing. Our strategically placed fleet keeps us close to customers. Our trained, in-house fleet guarantees accountability and consistency. When you put all this together, delivering within two hours—or even just 15 minutes—becomes not only possible but standard for BARQ.”

Obstacles and challenges in fast delivery in Saudi Arabia

According to the information provided by Mohammed AlMarwani, the obstacles and challenges in fast delivery in Saudi Arabia are as follows: “Saudi Arabia is a unique and dynamic market. On one hand, there are rapidly growing cities with very high demand for speed, and on the other hand, vast distances and infrastructure challenges that make consistency harder to achieve. Add to this the traffic during peak hours and the challenges of scaling fleets, and the picture becomes clear. However, as BARQ, we see these challenges as opportunities; opportunities to invest in smarter systems, develop innovative solutions, and raise the standards of fast delivery…”

About Mohammed Almarwani

Mohammed Almarwani brings a wealth of international experience to his role as Chief Commercial Officer at BARQ, one of Saudi Arabia’s leading technology/logistics companies. Before joining BARQ, Mohammed achieved significant success in his intercontinental career in public relations, brand management, marketing, and high-value commercial negotiations.

Throughout his global career, he designed and implemented strategic initiatives that increased brand awareness, expanded market share, and built profitable partnerships. This diverse background gives him a unique cross-cultural perspective in overcoming challenges; blending storytelling expertise, brand-building competence, and negotiation skills to ensure sustainable business growth. Mohammed’s local and global expertise in technology, logistics, marketing, growth strategies, and investment ecosystems provides valuable insights.

About BARQ

BARQ is a pioneering company providing “bullet delivery” services, setting higher standards in speed, reliability, and customer satisfaction in the logistics sector. It offers delivery within 1–2 hours in a 5 km radius from the pickup point and within 2–4 hours inside the city limits. The company’s goal is to revolutionize the customer experience; ensuring that every merchant receives their orders within two hours with flawless service, continuously expanding our coverage, and offering innovative and reliable delivery solutions.

The company offers a wide range of delivery services tailored to meet the needs of merchants. It ensures that orders are delivered in record time. Thanks to our wide coverage, we can deliver to different regions. Customers can choose the payment method that suits them.