8 to 10 Dec 2026
Antalya
WORLDEF Prime
Last callends in …
E-commerce & retail events · since 2015
Where the commerce world meets next.
Three cities, one network. Pick your departure and meet the retailers, marketplaces and founders who move the market.
26 to 28 Jan 2027
Dubai
WORLDEF Dubai
Early priceExecutive $199 · was $299…
17 to 19 Jun 2027
Istanbul
WORLDEF Istanbul
Save the date…
Previous departures
- 2017 · Global Meeting · 2,000+
- 2018 · GCC Summit · 1,500+
- 2019 · Eurasia Summit · 1,500+
- 2020 · WORLDEF · 5,000+ · 33 countries
- 2021 · WORLDEF · 450 · 22 countries
- 2022 · Istanbul · 21,000+ · 34 countries
- 2023 · Istanbul · 50,000+ · 41 countries
- 2024 · Istanbul · 20,000+ · 40 countries
- 2024 · Dubai · 5,000+ · 140+ exhibitors
- 2025 · Istanbul · 30,000+ · 240+ exhibitors
- 2026 · Dubai · 18,000+ · 150+ exhibitors
- 2026 · Istanbul · 30,000+ · 200+ exhibitors
WORLDEF Prime · Kremlin Palace, Antalya · 8 to 10 Dec 2026 · Last call ends 30 Sep
Your meetings are booked before you arrive.
3,000 decision-makers, one all-inclusive resort, one main stage. W Connect starts matching buyers and sellers 30 days before the doors open, only on verified mutual fit.
- Matched
- Your meetings are ready before the event starts
- All-inclusive
- Hotel, meals and the summit under one roof
- One stage
- 50+ speakers, no clashing sessions
Retailer Demand Report 2026
What do you sell?
About 250 of 490 hosted retail brands are shopping for data, analytics & AI: 51%.
48 hours at Prime
- Day 1Registration & check-in
- Day 1Opening ceremony · main stage
- Day 1Meeting block 1 · 6 matched meetings
- Day 1Concerts & live DJ
- Day 2Meeting block 2 · 6 matched meetings
- Day 2Keynotes · main stage
- Day 2Meeting block 3 · 6 matched meetings
- Day 2WORLDEF Awards · eCom Women 50
- Day 3Meeting block 4 · 6 matched meetings
- Day 3Lunch
- Day 3Check-out
W Connect · matchmaking at Prime
Matchmaking starts 30 days before the event.
W Connect puts the right buyer in front of the right seller. Every meeting is agreed by both sides and on your calendar before you fly.
SupplyWGNService providers
W ConnectAI-powered matchmaking
DemandLeaders Club+ 490 hosted retail brands
1 · Build your profile
30 days before doors open, every attendee tells the WORLDEF Connect app what they sell and what they are looking for.
Exhibitor · example
Logistics provider
Cross-border shipping · Türkiye → GCC
Sells
- Cross-border delivery
- Fulfilment
- Returns
Looking for
- Fashion retailers
- Marketplace sellers
Hosted retailer · example
Fashion retailer
120 stores · expanding to the GCC
Buying
- Cross-border delivery
- Fulfilment
- Payments
Decision-maker
- E-commerce director
2 · AI checks mutual fit
W Connect compares both profiles and only proposes a meeting on verified mutual fit.
Logistics providerCross-border · Türkiye → GCC
Fashion retailer120 stores · GCC expansion
- ✓CategoryLogistics ↔ a retailer that ships
- ✓MarketBoth active in Türkiye → GCC
- ✓NeedRetailer is buying cross-border delivery
- ✓AuthorityA vetted director who can sign
Mutual fit verified, meeting proposed to both sides
3 · Both sides approve
Each side approves or declines every proposed slot. Nothing is booked unless both accept. No cold calls.
Logistics provider✓ Accepted
Fashion retailer✓ Accepted
- Proposed
- Exhibitor ✓
- Retailer ✓
- Booked
Both accepted: the meeting goes on both calendars
If either side declines, nothing is booked and no one is contacted.
4 · Your calendar locks
Your Prime schedule is confirmed before departure. A sample Day 2:
- Opening keynoteMain stage
- 1:1 · Marketplace director, BerlinMatched
- 1:1 · Retail chain buyer, RiyadhMatched
- Lunch on the exhibition floorIncluded
- 1:1 · Fulfilment partner, IstanbulMatched
- Gala dinner by the seaIncluded
5 · Meet at Prime
Meetings run in 90-minute business blocks of six, between the main stage and the gala dinner.
One business block · 90 min
- 1
- 2
- 3
- 4
- 5
- 6
Guaranteed matched 1:1 meetings by package
- 1★9 meetings
- 2★12 meetings
- 3★15 meetings
- 4★18 meetings
- 5★24 meetings
6 · Follow up, verified
After Prime you keep a verified directory of the people you met, plus access to the Prime digital follow-up platform.
Your matched meetingsGDPR / KVKK compliant
- Marketplace directorBerlinVerified
- Retail chain buyerRiyadhVerified
- Fulfilment partnerIstanbulVerified
Keep the conversation going on the Prime digital follow-up platform.
- Category quotasAttendance is capped per category, so no category gets crowded.
- Vetted decision-makersC-level, VP and director attendees with purchasing authority.
- Mutual opt-inEvery slot is approved by both sides. No cold calls.
- 30-day runwayMatching opens 30 days before the event, so your days are planned when you land.
Maximum ROI
- Right matchMatched on category, market, need and authority.
- Measurable9 to 24 guaranteed 1:1 meetings with your package, or meetings-only from $8,990.
- Efficient6 meetings in every 90-minute block. No wandering the aisles.
WORLDEF Dubai · official endorsements
Endorsed by Dubai's leadership.
WORLDEF Dubai 2026 · Dubai CommerCity
“The strategic initiatives announced during WORLDEF Dubai 2026 reflect Dubai’s sustained commitment to advancing a future-ready, digitally-enabled economic model through artificial intelligence, advanced technologies, strengthened international partnerships, and the cultivation of an integrated innovation ecosystem that enables enterprises to expand confidently across regional and global markets.”
WORLDEF Dubai 2026 · Dubai CommerCity
“Dubai is proud to once again host the WORLDEF Forum in collaboration with Dubai CommerCity. The inaugural edition welcomed over 5,000 participants from 40+ countries, reaffirming Dubai's role as a catalyst for cross-border e-commerce and global trade. Building on this success, and guided by the Dubai Economic Agenda D33, we look forward to shaping the future of digital trade together in 2027.”
WORLDEF Dubai 2026 · Dubai CommerCity
“Hosting the WORLDEF Dubai 2026 forum reflects Dubai CommerCity’s commitment to supporting the global digital commerce ecosystem and strengthening Dubai’s position as a global leader in trade and digital commerce. The forum serves as a strategic catalyst for strengthening international partnerships and opening new horizons for companies.”
Hosted retailers · WORLDEF Prime
The brands in the room, curated by category.
Market leaders from Türkiye, Europe, Central Asia and the Middle East: the buyers our exhibitors meet at Prime.
- Hosted retailers
- 490
- From Türkiye
- 277
- International
- 186
- Categories
- 9
Request an invitationSee all hosted retailers →
Prime's Retailer Demand Report covers the shopping lists of 490 retail brands.
Who exhibits · Who visits
Everyone in one room. WORLDEF makes the introductions.
Exhibitors, hosted retailers and visitors are matched 1:1 before Prime opens, then they do business with each other. Pick anyone in the room to see who they meet.
matched through W Connect- Exhibitors
- Hosted retailers & visitors
- Introduction by WORLDEF
Everyone meets WORLDEF first, then we introduce the right people.
Next after Prime · DXB
WORLDEF Dubai 2027
26 to 28 January 2027 · Dubai CommerCity, UAE · …
- Attendees
- 18,000+
- Exhibitors
- 200+
- Countries
- 80+
Between the events
Two rooms where the deals continue.
WGN · Worldef Growth Network
One company per category. Every referral trusted.
Founders and C-level leaders who send each other business, meeting in chapters across Istanbul and Dubai.
Apply to WGNLeaders Club · invitation only
The elite leaders of e-commerce, at one table.
A closed, complimentary circle for the decision-makers who run e-commerce at scale: VIP seats at every WORLDEF mega event, roundtables and executive dinners.
Submit your candidacy
Alper Tosun
Hatemoğlu · Ecommerce Group Manager
Sadem Pehlivan
Yıldız Holding · General Manager
Mehmet Türkel
Penti · Director of E-Commerce
Gülce Şeneren
Fenerium · Director of E-Commerce
Yaprak Aydın
Pierre Cardin · Head of E-Commerce
İbrahim Ethem Savran
US Polo · Head of E-Commerce
Serkan Nazlıben
SneaksUp · E-Commerce and Strategic Growth
Berk Özer
LTB · Global Director of E-Commerce
Cenkay Kılıç
Vatan Bilgisayar · Ecommerce & Digital Marketing Director
Cihat Kültür
Adidas · Director Digital Programs Ecommerce EU
Çağrı Ayten
Hoagard · Co-Founder
Emrah Şahin
Avansas · Deputy GM - eCommerce & Marketplace
İlyas Erişmiş
Hediye Sepeti · Co-Founder & CEO
Kamil Palalı
Toyzzshop · Digital Platforms Group Manager
Mehmet Fatih Yıldırım
Macro · Dijital Pazarlama ve E-Ticaret Müdürü
Salih Yılmaz
A101 · Ekstra Genel Müdürü
Sedat Fırat
Flormar · Global Chief Digital Officer
Sezgin Şener
ToptanTr · CEO
Tahir Yıldız
Teknosa · Director of E-Commerce
Üzeyir Karakaş
Evidea · Chief E-Commerce Officer
Yiğit Ertem
TCL · Ecommerce Web Channel Department Manager
60,903
votes cast
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The community picked ten voices for the stage.
371 contestants · 10 on stage · top voice with 5,844 votes
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