Getnet Announced Its Agentic Commerce Strategy

Global payments fintech Getnet shared its agentic commerce strategy with the public at a time when artificial intelligence was expected to influence a significant portion of global e-commerce transactions by the end of the decade. The company stated that autonomous artificial intelligence agents would take an active role in purchasing and payment decisions and that this would require fundamental changes in payment infrastructures.

According to Deloitte-based market estimates cited by Getnet, which operates under UK-based Santander, up to 30 percent of global e-commerce transaction volume would be directed by agentic artificial intelligence by 2030. It was stated that this ratio corresponded to approximately 17.5 trillion US dollars in gross merchandise value. This transformation meant a transition from transactions initiated by humans to systems managed end to end by autonomous software agents.

Preparing Payment Infrastructure for Agent Commerce-Focused Transactions

Getnet emphasized that agentic commerce would have direct effects on the payments sector and that infrastructures needed to become capable of securely processing transactions initiated by artificial intelligence agents rather than individual users. The company’s strategy was based on adapting its existing global acquiring platform to these new requirements.

At the center of this approach was the unified API solution Single Entry Point (SEP), which enabled integration across multiple countries and supported built-in security and regulatory compliance. While Getnet stated that SEP already supported agent-initiated transactions, it announced that it was developing new capabilities specifically for agentic commerce on top of this.

Within this scope, it was stated that work was being carried out on mechanisms for the identification and validation of artificial intelligence agents, standardized APIs for capturing agent-originated payments, and interoperability solutions with industry protocols. Getnet conveyed that these steps aimed to ensure trust, traceability, and control in the agentic commerce ecosystem.

Transition to Agentic Commerce for Merchants

Getnet positioned itself as a strategic business partner rather than an experimental technology provider for merchants preparing for agentic commerce. The company stated that its platform was designed to support both large-scale companies with advanced digital infrastructures and SMEs seeking ready-to-use solutions.

It was stated that by offering standard tools and APIs, the goal was to enable merchants to participate in the agentic commerce ecosystem without the need for complex internal technology projects. According to Getnet, this approach offered a structure that could increase adoption speed as artificial intelligence agents began to take on product discovery, negotiation, and payment processes.

Getnet Global CEO Juan Franco described agentic commerce as “a turning point in terms of digital transactions.” Franco said that artificial intelligence had moved beyond observing the customer journey and had begun to direct this journey through autonomous agents; and that product discovery, deal-making, and payment transactions were carried out on behalf of customers. Franco stated that Getnet’s vision was to transform its merchant acquisition, risk management, and data capabilities into an open and intelligent platform, enabling merchants to manage artificial intelligence agents as easily as they manage human customers today.

Getnet Ranked Among the World’s Top 10 Merchant Acquirers

Getnet emphasized that it supported its focus on agentic commerce with its scale and position in the global payments sector. According to The Nilson Report, the company ranked among the world’s top 10 merchant acquirers and positioned itself as the number one acquirer in Latin America in terms of transaction volume.

Getnet attributed this position to the trust of millions of merchants, its payment and financing solutions for SMEs, and its infrastructure that brought large-scale companies together with multiple payment methods on a single and secure platform. Operating across Latin America and the Iberian Peninsula, the company stated that it offered a structure strengthened by Santander’s scale, technology, and expertise.

At a time when agentic artificial intelligence continued to assume a more central role in commerce, Getnet positioned its strategy as a long-term investment aimed at adapting payment infrastructure to a future in which autonomous systems were decisive in global trade.