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Amazon Acquires Bee to Bring AI-Powered Wristband to Health Tracking

Amazon has acquired Bee, a San Francisco-based startup specializing in AI-powered wearable devices. This strategic move strengthens Amazon’s investments in artificial intelligence and wearable technology, aiming to usher in a new era for personal health monitoring and quality of life.

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July 31, 2025

Amazon has acquired Bee, a San Francisco-based startup specializing in AI-powered wearable devices. This strategic move strengthens Amazon’s investments in artificial intelligence and wearable technology, aiming to usher in a new era for personal health monitoring and quality of life.

Bee’s AI-Powered Wristband for Health Monitoring

Bee’s AI-enabled wristband tracks users’ daily activities, sleep patterns, and stress levels in real time. The device listens to users’ conversations and converts them into text, creating personalized reminders, summaries, and to-do lists. It also integrates with emails, calendars, location data, and photos to provide more comprehensive analytics.

Bee’s CEO, Maria de Lourdes Zollo, stated that the acquisition will accelerate technology development and that Amazon’s robust infrastructure will further enhance the device’s privacy controls. The wristband will be sold at a price of $49.99, with a monthly subscription fee of $19.

With this acquisition, Amazon aims to go beyond voice assistants like Echo, integrating more deeply into users’ daily lives. This will expand the opportunities AI offers in personal health and productivity. The company plans to integrate Bee’s technology and expertise into its ecosystem to improve users’ quality of life.

This acquisition reinforces Amazon’s innovative approach in the health and technology sectors and is expected to intensify competition in the wearable technology market.