Past edition · 12 to 14 February 2026

WORLDEF Dubai 2026

Name: WORLDEF Dubai 2026
Start: 2026-02-12
End: 2026-02-14
Location: Dubai CommerCity

The Middle East's largest cross border e-commerce event, held with Dubai CommerCity. Ministers, platforms and brands met for three days of talks and meetings.

Dubai CommerCity, Dubai, UAE
VIP Reception · 11 February 2026

See the full agenda What's next

18,000+
participants: 200+
speakers: 80+
countries: 150+
exhibitors

Three days in Dubai

Government on stage
Ministers and Dubai authorities set out the region's plans for digital trade.
Platforms and investors
Leaders from noon, eBay, Meta, Trendyol and Chalhoub Group took the stage, next to an investment stage for founders.
Entry to the Gulf
Brands met logistics, payment and marketplace partners ready to help them sell in the region.

4 stages, 108 sessions

Full agenda →

12 February · 13 February
Future Commerce Stage
This stage will showcase the cutting-edge technologies and innovative strategies shaping tomorrow's commerce landscape.
- Future of E-Commerce
- Future of Digital Marketing
- Future of Cybersecurity
- Future of Logistics
- Future of Payment Services
- Future of AI
36 sessions
12 February · 13 February · 14 February
Case Study Stage
Real-world success stories and transformational insights from industry leaders.
- Business Stories
- Startup Success Journeys
- Growth Methods
- Analytics Applications
- Transformation Strategies
34 sessions
12 February · 13 February · 14 February
Masterclass Stage
Deep-dive workshops and interactive sessions for advanced e-commerce skills.
- Scaling Success
- Customer Retention
- US Market Tactics
- Amazon PPC Strategies
- Brand Loyalty Building
30 sessions
12 February · 13 February
Investment Stage
Strategic insights, funding trends, and growth opportunities driving the future of commerce investment.
- Venture Capital Trends
- Fundraising Strategies
- Startup Valuation & Exit Planning
- Private Equity & M&A Opportunities
- Investor and Founder Alignment & Growth Capital
8 sessions