Cross-Border E-Commerce

TikTok Shop Launches Cross-Border E-Commerce Between Europe and the United Kingdom

TikTok Shop is preparing to roll out a new cross-border sales model that will expand its e-commerce operations across Europe. Under the new system, sellers in the United Kingdom will be able to reach consumers in 12 European countries, while sellers in eight European Union countries will be able to offer products to the UK market. Following a pilot program set to begin with selected sellers on September 21, 2026, the system is planned to be made available on a broader scale on October 19, 2026.

TikTok Shop Opens 12 European Markets to UK Sellers

Under the new program, UK-based sellers will be able to sell in Germany, Italy, France, Spain, Poland, the Netherlands, Belgium, Czechia, Austria, Greece, Portugal, and Hungary. TikTok Shop will determine eligibility by evaluating the seller’s current account status and performance in real time. Sellers will need to be active in the United Kingdom, have an account in good standing, have completed sales within the past 30 days, and not have a significant negative balance.

Businesses whose applications are accepted will be able to manage their UK and EU stores through a single interface. However, payments, settlement processes, and local campaigns will be handled separately for each market. In some product categories, additional information or regulatory compliance documentation may also be required.

European Sellers Will Be Able to Sell in the United Kingdom

Eligible sellers in Belgium, Germany, France, Ireland, Italy, the Netherlands, Poland, and Spain will also be able to reach consumers in the United Kingdom. TikTok Shop, which has been operating in the UK for approximately five years, is reported to be used by more than 300,000 small businesses in the country. For sales from the EU to the UK, the “Ship by Seller” model will be applied; the seller will be responsible for carrier selection, shipping costs, and any customer issues that may arise during delivery.

Artificial Intelligence and a Content-Driven Retail Ecosystem

The new cross-border structure expands the reach of the platform’s content-driven e-commerce model across Europe. While TikTok combines product discovery with shopping through short videos, livestreams, and content creators, it also provides sellers with artificial intelligence-powered product listing and advertising optimization tools.

The platform’s AI-powered tools can be used for processes such as generating product information, campaign optimization, and performance measurement. In this way, retail businesses can manage content creation and sales operations within the same digital ecosystem.

TikTok Shop Reaches 300,000 Small Businesses in the United Kingdom

European Air Cargo Demand Falls as EU Tightens Import Rules

European air cargo demand continued to weaken last week, with the latest decline linked partly to the European Union’s stricter rules governing imports, according to industry data reported by Air Cargo News.

The slowdown is particularly visible on the China-Europe trade lane, which plays a major role in supporting cross-border e-commerce. Changes to the EU’s import framework are adding pressure to a market already facing shifts in consumer demand, shipping patterns and logistics costs.

Stricter EU Rules Affect Cross-Border Shipments

The European Union has been tightening its approach to low-value imports as the volume of e-commerce parcels entering the bloc continues to grow.

For air cargo operators and e-commerce logistics providers, these regulatory changes can influence shipment volumes, customs processes and delivery economics. The impact is particularly significant for businesses relying on high-frequency, low-value shipments from major Asian e-commerce markets.

As import requirements become more stringent, some shipment flows may be consolidated or adjusted, potentially reducing the number of individual air cargo movements.

China-Europe Air Cargo Under Pressure

China remains one of the most important origins for European e-commerce imports. The continued decline in demand on the China-Europe lane therefore highlights the broader impact that regulatory changes can have on international e-commerce logistics.

The latest figures also point to a more challenging environment for air freight operators, as demand is becoming increasingly sensitive to both regulatory developments and changes in cross-border shopping patterns.

For logistics providers, this could accelerate efforts to optimize networks, consolidate shipments and develop more flexible delivery models.

What It Means for E-Commerce Logistics

The developments underline the growing connection between e-commerce regulation and logistics performance.

As European authorities introduce stricter import requirements, retailers, marketplaces and logistics companies will need to adapt their cross-border supply chains. This may include improving customs compliance, changing fulfilment strategies and reassessing the economics of air transportation for smaller parcels.

The trend also reinforces the importance of building flexible logistics networks capable of responding quickly to regulatory changes.

For the global e-commerce industry, the coming months will show whether the decline in European air cargo demand represents a temporary adjustment or a longer-term shift in cross-border shipping patterns.

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Dubai Customs Introduces AED 1,000 Duty Exemption for Cross-Border E-Commerce

Dubai Customs has changed its customs procedures for cross-border e-commerce transactions. Under the regulation that entered into force on August 3, 2026, products and shipments with a value not exceeding AED 1,000 ($272) will be exempt from customs duties. The new measure aims to reduce costs in the e-commerce sector, improve the efficiency of commercial transactions, and support the competitiveness of Dubai’s business environment.

Dubai Customs Raises the Exemption Threshold to AED 1,000

The change announced by Dubai Customs was implemented under Customs Notice No. 16 of 2026. Accordingly, products imported for personal purposes through companies, cargo operators, or cross-border e-commerce channels and valued at AED 1,000 or less will not be subject to customs duties. Companies wishing to benefit from the regulation must align their registration and operational processes with the new provisions.

Tobacco, Electronic Cigarettes, and Alcoholic Products Excluded

Dubai Customs’ duty exemption will not apply to all product categories. Tobacco and tobacco derivatives, electronic cigarette devices and accessories, nicotine-containing liquids, alcoholic beverages, and food products containing alcohol have been excluded from the new regulation. Existing customs duties and related import provisions will continue to apply to these categories.

60-Day Requirement for Returned Products

Products purchased for personal purposes and returned after being sent abroad through companies will also be exempt from duties under certain conditions. It will be necessary to document that customs duties were previously paid for the product and that the shipment was returned within 60 days of the export date. If these conditions are not met, standard customs procedures will apply.

Company Registrations to Be Handled by the Customer Happiness Department

Under the new measure, the addition of companies to the customer registration system, the recording of their activities, and their inclusion on the platform will be handled by the Customer Happiness Department. Any disputes that may arise during the implementation of the regulation will fall under the responsibility of the Legal Affairs Department.

Dubai Customs stated that the change forms part of its approach to attracting investment, facilitating cross-border digital trade, and reducing the operating costs of e-commerce companies. The authority called on companies seeking to benefit from the regulation to take the necessary steps to comply with the new rules.

The new tax exemption for cross-border e-commerce came into effect on August 3, 2026, as one of the updated practices within the cross-border e-commerce infrastructure developed by Dubai Customs.

Cross-Border E-Commerce Has Become a New Growth Engine in Hong Kong; 46% of Exporters Have Expanded Across Borders

Hong Kong exporters are accelerating their shift toward cross-border e-commerce. According to a survey conducted in the first quarter of 2026, 46% of exporters are already engaged in cross-border e-commerce, while a further 20% plan to enter the space within the next 12 months.

According to the “Hong Kong Exporter Survey 1Q26” report, e-commerce now plays a central role in Hong Kong’s foreign trade strategy. The report is based on a survey of 507 companies.

Cross-Border E-Commerce Reaches a 28% Share of Revenues

According to the survey, for companies engaged in cross-border e-commerce, this channel has reached an average share of 28% of total sales. More than two-thirds of respondents stated that e-commerce accounts for at least 20% of their total sales, while nearly 30% reported that this ratio exceeds 40%.

For Hong Kong exporters, the Chinese mainland ranked as the most important e-commerce market with a 24% share. The European Union and the United Kingdom followed with 17%, while the United States and Canada stood out with a 15% share. ASEAN countries were also among the rising markets, accounting for 14%.

The Biggest Obstacle: Regulation and Compliance Processes

Despite the growth of cross-border e-commerce, the biggest challenge companies face is regulatory compliance. Among existing players, 28.4% identified this as the most significant barrier, while 27.9% of those planning to enter the market cited the same issue. In addition, payment systems (23.1%) and logistics processes (19.1%) were also listed among the major concerns. In particular, tax, customs, and data protection regulations across different countries are making operations more complex for companies.

Legal and Logistics Support Come to the Fore

According to the survey findings, the area of support most needed by companies is legal advisory services. Regulatory compliance and intellectual property protection are of critical importance for both existing players and new entrants. These are followed by risk management solutions and logistics services. Especially for active e-commerce businesses, strong logistics partners capable of managing delivery, returns, and customs procedures are of great importance.