Amazon Haul is Failing to Attract Interest!
Amazon’s Amazon Haul, launched three months ago as a competitor to Temu, is failing to capture the attention of U.S. online consumers!
Amazon’s Amazon Haul, launched three months ago as a competitor to Temu, is failing to capture the attention of U.S. online consumers!
Amazon has long been the go-to platform for discount hunters. However, the low-cost Amazon Haul platform is not receiving the same response. According to a survey by Omnisend, Amazon’s discount store has not garnered significant interest from U.S. shoppers. Despite this, Amazon is reportedly planning to expand Haul to Europe later this year.
Omnisend conducted a survey with 1,000 consumers in February. 76% of the survey participants stated that they had not shopped on Amazon Haul in the past year. The survey focused on the last two months of the previous year since Amazon Haul was launched in November 2024.
“Amazon is trying to catch up with Temu”
Omnisend Senior E-Commerce Specialist Greg Zakowicz stated that Amazon is trying to catch up with its competitor Temu, which started operations in the U.S. in September 2022. Zakowicz said, “Temu has solidified itself as a low-cost retailer with long delivery times, sourcing products directly from China. Even though Amazon has brand recognition, shoppers have already defined these roles. They look at Temu and say, ‘This is what they do. I get these types of products here.’ And I think Amazon, as strange as it may seem, is trying to catch up with Temu.”
Shoppers make purchases from Amazon Haul once a month
According to Omnisend’s survey:
- 16% of participants said they shop from Amazon Haul at least once a month.
- This rate was 28% for Temu and 23% for Shein.
- Only 1% of participants reported making daily purchases.
“We are pleased with the positive feedback”
Amazon’s PR manager Maxine Tagay stated that Amazon Haul is still in its early stages. Without sharing any data on the platform’s popularity, Tagay said, “We are pleased with the positive feedback we’ve received from customers so far.”
Haul was launched in the U.S. as a move against China-linked e-commerce platforms such as Shein and Temu. However, the future of these three online shopping platforms remains uncertain due to Trump-era tariffs. As price hikes loom, nearly one-third (29.45%) of survey participants said they would reduce or stop shopping from Chinese marketplaces like Temu immediately if prices rise. Meanwhile, 20.75% of participants stated that they would continue shopping only if the price increase is below 20%.