African Classifieds Marketplace Jiji Expands into Bangladesh

Jiji, one of Africa’s leading classifieds and e-commerce platforms, is launching operations in Bangladesh. Planning to establish a strong team in the country, Jiji does not offer inventory or logistics services but enables sellers to reach price-sensitive buyers through listings. The platform aims to expand further in Asia in the coming days. Jiji currently has offices in Lagos, Nairobi, Accra, Warsaw, Dubai, and Kyiv.

As one of Africa’s top classifieds and e-commerce marketplaces based on gross revenue, Jiji is preparing to launch its successful classifieds-based online marketplace in Bangladesh. The company plans to expand further across Asia in the near future.

Jiji Has 12 Million Monthly Active Users in Africa

In a statement, Jiji announced, “Thanks to its successful premium listing packages for sellers, Jiji has become a market leader in various regions with a total population of 400 million. Currently, it has 12 million monthly active users and 200,000 business sellers in African markets.”

Jiji had previously acquired “OLX” and “Cars45” businesses. Strengthening its dominance on the continent with these acquisitions, the platform also integrated Ghana’s Tonaton business into its ecosystem. Headquartered in Warsaw, Jiji employs over a thousand people and operates offices in Lagos, Nairobi, Accra, Warsaw, Dubai, and Kyiv. The company is now planning to build a strong local team in Bangladesh.

The company aims to replicate its success in Africa within Bangladesh. Leveraging its financial strength, resources, and expertise in building profitable e-commerce businesses, Jiji plans to expand in Bangladesh, a market with similar dynamics. Some of the most popular classified platforms in Bangladesh include Bikroy, Bproperty, and Ekhanei. Jiji will compete with these platforms in the new market.

“Bangladesh Offers a Significant Long-Term Growth Opportunity”

Jiji Co-Founder and CEO Anton Volianskyi stated, “With its dynamic economy, rapidly growing digital adoption, expanding middle class, and still largely untapped e-commerce market, Bangladesh presents a significant long-term growth opportunity.” Highlighting the company’s rapid international expansion strategy, Volianskyi added, “We have extensively analyzed the Bangladesh market and see a great opportunity. Although there are existing players, we do not see a competitor that has fully implemented the classifieds marketplace model to its full potential.” He also expressed confidence that Jiji could become the market leader in Bangladesh within a short period.

“70% of Bangladesh’s E-commerce Market Remains Untapped”

Without maintaining its own inventory or logistics, Jiji facilitates sellers in reaching a broad base of price-sensitive buyers through listings. The company has registered its local subsidiary in Bangladesh and plans to invest millions of dollars to secure a significant share in the e-commerce market and establish itself as the leading classifieds platform. Additionally, Jiji is planning to expand into two or three more Asian markets within the next one to two years.

Jiji currently hosts 7 million active listings in Africa, where it holds a leading position in vehicle and real estate categories. The company noted that 70% of Bangladesh’s e-commerce market remains untapped and projected that the country’s e-commerce sector will surpass $12 billion by 2029. It also emphasized that the young, tech-savvy population and accelerating digital transformation will contribute to market growth. The statement further highlighted, “Classified platforms work well in emerging economies where price-sensitive consumers prefer direct transactions.”