Rabbit Launches Operations in Saudi Arabia
Rabbit, a leading tech-focused and hyperlocal e-commerce company, has officially launched its operations in Saudi Arabia. The company aims to deliver 20 million products in the country by 2026 as part of its ambitious regional growth strategy.
The company has established a regional headquarters in Riyadh and operates through a network of strategically located dark stores across key neighborhoods. With a commercial license granted by the Saudi Ministry of Investment in 2022, Rabbit is prioritizing Saudi Arabia as a key market within its broader Gulf Cooperation Council (GCC) expansion plan. The company’s vision closely aligns with the goals outlined in Saudi Arabia’s Vision 2030.
E-Market Opportunity in Saudi Arabia Exceeds $2 Billion
Saudi Arabia presents an ideal market for Rabbit’s fast, convenient, and reliable service model. Online grocery shopping penetration currently stands at just 1.3%, compared to 5.3% in the UAE and 4.8% in the US—highlighting a significant growth opportunity. With a total grocery and food market worth $60 billion, even a 4% online penetration would equate to an addressable market exceeding $2 billion.
20-Minute Delivery Powered by AI and Efficiency
Rabbit’s business model integrates AI-driven product recommendations with ultra-fast delivery—fulfilling customer orders in as little as 20 minutes. Backed by high operational efficiency, the company addresses one of the most complex challenges in the quick commerce space. Success in this fast-evolving sector hinges on optimizing logistics, customer satisfaction, and sustainable unit economics—areas where Rabbit continues to innovate and improve.
Over 40 Million Deliveries to 1.4 Million Users
Rabbit’s entry into Saudi Arabia follows sustained, profitable growth in Egypt. Over the past three and a half years, the platform has served 1.4 million users and completed more than 40 million product deliveries. Revenue has grown 8.5x in the last two years. The company focuses on stocking top household essentials while prioritizing local customer preferences. More than 60% of Rabbit’s suppliers are local, supporting the company’s commitment to promote Saudi brands as it scales nationwide.
“We’re Building Rabbit Saudi Arabia for Saudis, by Saudis”
Co-founder and CEO Ahmad Yousry stated: “We’re proud to announce Rabbit’s expansion into Saudi Arabia. As a hyperlocal company, we’re bringing our advanced technology and operational expertise to transform grocery shopping for Saudi households—especially through the 20-minute delivery of local favorites. We’re building Rabbit Saudi Arabia for Saudis, by Saudis.”