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Türkiye-Based Marketplace n11 Is Being Sold to UAE-Based DMSF

One of Türkiye’s leading online marketplaces, n11, is being sold to DMSF Holding Limited, a company based in the United Arab Emirates (UAE).

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April 9, 2025

n11 Electronic Commerce and Information Technology Services Inc. is being sold for the third time in the last three years. An application has been submitted to the Turkish Competition Authority for the sale of n11 to UAE-based DMSF Holding Limited. According to the announcement published on the Competition Authority’s official website, it is planned that 100% of the shares of the Türkiye-based company will be transferred to DMSF. No official statement has yet been made regarding the details or financial terms of the sale.

n11 to Change Hands for the Third Time in Three Years

n11 was established in 2013 as a joint venture between Türkiye’s Doğuş Group and South Korea-based SK Group. The marketplace was acquired in June 2023 by the Turkish rapid delivery company Getir. In 2024, following the management takeover by Mubadala, Getir’s largest investor, the shares of n11 were transferred to Borançılı Teknoloji, owned by Serkan Borançılı, co-founder of Getir.

About DMSF Holding

Headquartered in Abu Dhabi, DMSF Holding operates in various sectors including export-import, retail, warehousing, logistics, and real estate. The diversified investment company is active in both local and international markets.

 

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