“We Provide Solutions To E-Commerce Companies With Our Technology Consultants”

Sürat Kargo‘s General Manager Cem Oğuz, noting the rapid growth of the cargo and transportation sector in Türkiye, particularly with the rise of e-commerce that began during the pandemic, referred to the Turkish Statistical Institute (TÜİK) 2024 report, which shows that the rate of individuals purchasing or ordering goods and services online (e-commerce) rose from 49.5% in 2023 to 51.7% in 2024.

Pointing out that approximately 5 million households in Türkiye receive cargo deliveries daily, Oğuz stated, “The market is expected to grow at a compound annual growth rate (CAGR) of 15% over the next five years. In this context, we are producing special solutions for e-commerce companies, our most important customer group, in collaboration with our professional consultants and partners, offering services both domestically and internationally. From dedicated customer service representatives to technology consultants, we provide support in every area.”

Investments Continue

Sürat Kargo, which increased its volume by 28% and its revenue by 40% in the second half of 2024 compared to the first half, aims to continue this growth into 2025 and maintain its investment efforts. Cem Oğuz provided the following information:

“We continued our investments in automatic parcel sorters and the next-generation software we developed entirely in-house throughout 2024. We will soon see the positive results of these investments. In 2025, we will continue to increase our sorter inventory with the most advanced technology products developed by international firms. We will be the first company in Türkiye to use our new sorters, with the number of sorters rising from 6 to 10. Our goal is to position Sürat Kargo as the brand that uses and leads the industry with the latest technologies.”

Growth in Global Markets

Evaluating the global cargo and transportation sector, Cem Oğuz stated, “E-commerce accounts for more than 80% of our total business volume, and its share in the market is continually increasing. The global logistics and transportation market is expected to grow at an average annual rate of 5.7% until 2030, reaching a volume of approximately $13 trillion by 2030.

While the share of e-commerce in total trade in developed European countries is around 30%, in Türkiye, this figure exceeds 20%. A 1% increase in e-commerce corresponds to about a 10% volume growth in the cargo sector. Accordingly, the sector is expected to grow by an average of 10-11% annually over the next 10 years, reaching a volume of $5.2 billion by the end of the decade.

With technological innovations, sustainable logistics solutions, and our ability to respond quickly to customer needs, we will lead this growth. Türkiye’s geographical location is uniquely positioned for international trade. Moreover, we have a population well-versed in manufacturing and service delivery. By combining these two key factors, we can seize significant international business opportunities. As Sürat Kargo, we will continue to increase our international activities, especially in neighboring geographies, by offering the most suitable solutions to these needs.”

Daily Cargo Delivery Exceeding 400,000

Sürat Kargo’s General Manager Cem Oğuz, noting that they handle an average of 400,000 parcels daily, and up to 750,000 parcels on busy days, stated that the number of employees has increased by about 40% compared to pre-pandemic levels.

He continued, “As in every sector, human resources management is critical in the cargo sector. We create a working environment that maximizes our employees’ potential. We support our employees with in-service training and closely monitor their development through performance evaluation systems. This approach distinguishes our company in the competitive market by ensuring customer satisfaction.”

“We Have Agreements With Traders Across Every Corner Of Türkiye”

Cem Oğuz stated that a few years ago, 80% of the calls to the call center were inquiries such as “Where is my package?” He explained that today, every piece of information is sent to customers in real-time, and cargo tracking can be done via smartphones. “Even if our customer is not at home, they can pick up their package from the trader locations or smart parcel lockers we are partnered with. As Sürat Kargo, we work with partnered traders or automated parcel lockers in every corner of Türkiye.

We call these ‘Süratli Trader Points.’ Our alternative service points are spreading rapidly based on a ‘win-win’ need. This allows the customer to receive their parcel at their convenience, without having to wait for delivery. Regulations in this area have also opened new opportunities; now, these points can be used not only for deliveries but also for sending cargo,” he said.

During the digitalization process, Oğuz added that a link sent to people waiting for their cargo now also includes the courier’s photo and vehicle information, which is crucial for security. “Our couriers take a photo of themselves every morning before setting out and share it on the Sürat Service Platform. Our customers can also track their parcels through this platform.

This is part of our digitization efforts. Also, the requirement for collecting identity numbers and signatures, which was mandatory until recently, has been eliminated. Digitalization and technological advancements are also advancing from a regulatory perspective. Now, instead of collecting signatures as proof of delivery, we resolve this with message confirmations, protecting our customers’ personal information.”