Widect: Transforming E-Export Logistics in MENA

Widect delivers shipments quickly and safely to all corners of the world, leveraging Turkey’s strategic location, Turkish Airlines’ extensive flight network, and Turkish Cargo’s global logistics expertise. With its advanced tracking system, it allows customers to monitor their shipments in real-time and provides continuous and instant tracking information to recipients.

The e-commerce market in the MENA region is expected to reach a volume of 100 billion dollars by 2027. This growth makes speed and cost advantage in logistics more critical than ever. Turkey is positioned as a strategic logistics hub at the center of Asia and the Middle East routes, acting as a bridge between Europe and Asia. Loads coming from various countries and passing through Istanbul are directed to their destination country without delay, thanks to Turkey’s natural logistics hub status and infrastructure. By leveraging this advantage, Widect aims to increase trade volume by carrying traffic in reverse directions to regions like MENA, where its services are strong, strengthen Turkey’s transit network on e-commerce shipments, and increase efficiency in commercial activities.

Fast Service in the MENA Region

Widect stands out with its distinctive service offerings especially to Gulf countries such as Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman. Supporting the intense e-commerce traffic in the region with door-to-door solutions, Widect directs its flights to points closest to the recipient address, minimizing delivery time and ensuring safe product delivery.

Data from the last three months show that 88% of its shipments are made to the MENA region. Of the products shipped, 67% are clothing and accessories, 23% are home textiles and decoration, and 10% are health and other categories. With the DDP customs clearance method, VAT and taxes incurred in the destination country are organized to be charged to the sender, allowing customs clearance to be completed quickly. This way, buyers do not face unexpected costs and experience a delivery as if the package was received domestically. Widect is able to dispatch 100% of customs-cleared packages for delivery the next day. According to delivery performance figures from the past three months, 30% of shipments are delivered within the first 2 days, and 90% within 3-4 days. By partnering with strategic suppliers in the region, it keeps the average delivery time at around 2.5 days, setting new standards in e-commerce logistics.

In addition to its fast delivery service, the Cash on Delivery (COD) solution developed in line with the region’s dynamics is also highly preferred by customers, and 20% of deliveries are made using this method. Widect continues to increase the diversity of services offered in the region based on customer demands, focusing on special solutions such as next-day delivery and fulfillment warehouse deliveries.

Intercontinental Distribution Competence

Widect continues to develop the strong services it has built in the MENA region on other routes according to customer needs. Adding new destinations every day to routes such as the United Kingdom, the United States, European countries, and Australia, it offers services to over 40 countries. Thanks to customs clearance procedures carried out at a single point in Europe, it provides uninterrupted service to 26 countries. In addition, through Turkish Airlines’ extensive flight network, it operates direct routes to high-volume destinations such as Germany and Romania. This offers not only cost advantages but also fast and reliable service access through regular and frequent flights. With its ongoing work on a return model, it aims to offer exporters easy and cost-effective processes, thereby increasing customer satisfaction and expanding international trade volume.

Widect adds value to exporters in every region it serves with its tailored solutions; by opening a new route to the Australian continent, it further expands Turkish exporters’ global reach and carries the strength of its global network to the Asia-Pacific. With its DDP (Delivered Duty Paid) solution applied in all regions, buyers can receive their orders without dealing with any taxes or additional procedures. This method provides exporters with a secure, fast, and cost-optimized delivery experience.

By developing its customs clearance and distribution methods, Widect aims to make delivery within 5 days the new standard in all regions and continues to invest towards this goal with determination.

Transit Services and Warehouse Investment

With its new warehouse investment that will soon be operational, Widect plans to expand its transit transportation and consolidation capabilities, thereby further reducing logistics costs for exporters. This step will strengthen Istanbul’s position as a global HUB, accelerate transit transportation between different regions, especially Gulf countries and Europe, and increase efficiency. Thus, micro-exporters will also be able to reach the world with competitive costs. It aims to increase its global market share to over 1.5% by 2033.

Turkey’s E-Export Vision

The main expectations of exporters are fast, reliable, low-cost, and trackable logistics processes along with smooth customs procedures. To meet these expectations, Widect continuously follows global trends and customer demands and develops its services by leveraging digital transformation and new trade dynamics.

Acting with the vision of making Istanbul the center of global e-commerce logistics, Widect invites all industry stakeholders to join this journey. It continues its efforts with determination to grow Turkey’s export potential, increase the share of e-export in total exports, and position the country as a global leader in logistics.