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Shein Halted Its Sales in Türkiye!

The China-based e-commerce platform Shein announced that it has temporarily halted its sales in Türkiye. This decision is linked to local legislative changes!

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January 26, 2026

Shein announced that it has temporarily halted its online sales in Türkiye. The company cited upcoming local regulatory and legislative changes as the reason for this decision. The Turkish Ministry of Trade had announced that, effective as of February 1, 2026, the “simplified customs procedure” applied to products under 30 euros for individual overseas purchases would be abolished. The company stated that, rather than completely withdrawing from the Türkiye market, it is carrying out efforts to overcome the process and resume services.

Shein: We Hope to Resume Our Services in Türkiye in the Near Future

Shein made the following statement on its official website; “Due to recent changes made to local legislation, we regret to inform you that we have had to temporarily suspend our sales in Türkiye. We understand the disappointment this situation may cause you. However, in order to continue offering you the latest fashion and lifestyle trends, we would like you to know that we are working with all our strength to overcome any obstacles that may be encountered. We hope to resume our services in Türkiye in the near future. We extend our endless thanks to you for your continued support. If you have any questions, please contact our customer service team.”

In the statement, while attention was drawn to the efforts being carried out to return to the Türkiye market, no clear date was shared regarding when sales would resume.

With the “30 Euro Law,” All Orders Will Be Subject to Customs Duty

With the regulation known to the Turkish public as the “30 euro law” coming into force, the practice of users paying low customs duty on low-value purchases has been abolished.

According to the regulation, which will be effective as of February 1, overseas orders under 30 euros will be subject to a stricter customs process, the costs of items such as customs brokerage fees and full taxation will increase, and the era of “buying cheap products from abroad” for individual users will come to an end. The decision was taken following the detection of toxic and carcinogenic substances in tests conducted on imported products and complaints of unfair competition from domestic manufacturers.

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