Major E-Commerce Companies Form Digital Commerce Coalition

The Digital Commerce Coalition (DCC) has been established in India. Major e-commerce companies such as Amazon, Meesho, Zomato, Swiggy, and Zepto led the coalition. The coalition stands out as an industry-led initiative to address common e-commerce challenges.

The Digital Commerce Coalition will focus on improving the customer experience, supporting entrepreneurs and small businesses, and strengthening supply chains. Additionally, it aims to support delivery partners and contribute to broader economic development.

It will also serve as a forum for stakeholder engagement, policy discussions, research, thought leadership, and knowledge sharing. The secretariat of the Digital Commerce Coalition will be managed by Koan Advisory Group, a public policy advisory firm based in New Delhi. The coalition aims to address issues such as consumer trust, responsible innovation, economic inclusion, and sustainable growth across the digital economy.

Digital Commerce Coalition to Work for Industry-Specific Priorities

The Digital Commerce Coalition joins the growing list of industry advocacy groups in India’s technology ecosystem. The newly formed coalition brings together companies like Amazon, Meesho, Eternal, Swiggy, and Zepto to work on industry-specific priorities, with a particular focus on digital commerce.

This initiative comes at a time when India’s digital commerce sector is expanding rapidly and there is increasing regulatory scrutiny on the business practices of e-commerce and quick commerce companies in the country.

According to an ICICI Securities report, India’s e-commerce market is expected to nearly triple from approximately USD 70 billion in fiscal year 2025 to reach USD 174-250 billion by fiscal year 2030, while e-commerce penetration in overall retail is projected to rise from 7% to 13% during the same period.