Takealot Expanded Its Instant Delivery Service to Durban

Takealot announced that TakealotNOW has launched in selected neighborhoods of Durban, including Morningside, Berea, Westville, and parts of Durban North. Users in these areas can access a wide range of products, including technology, books, DIY products, beauty items, and household goods, delivered within minutes.

The company stated that this expansion reflects changing expectations around speed and convenience. According to Takealot, the service is positioned for consumers with busy lifestyles who prefer fast delivery over traditional delivery timelines.

Users can access the service by selecting the “Get it Now” option on eligible products in the Takealot app. Orders are fulfilled by logistics partner Mr D, which handles last-mile deliveries. In addition, users can also view the TakealotNOW store via the “Shops” section in the Mr D app.

From Pilot Project to Nationwide Expansion

TakealotNOW was launched as a pilot project in 2023 and scaled rapidly alongside rising demand for instant shopping in South Africa. The service had previously expanded to the greater Cape Town metropolitan area, Johannesburg, and Pretoria; Durban became the latest addition to this expansion chain.

Takealot stated that this expansion is part of a broader strategy to strengthen its position in the globally growing fast commerce segment. Consumers’ increasing preference for faster delivery for both essential goods and high-value products has been among the key factors supporting this strategy.

Takealot Subscription Model and User Benefits

Subscription users also directly benefited from the expansion. Users subscribed to TakealotMORE, priced at 99 Rand per month, receive unlimited free TakealotNOW deliveries, along with exclusive discounts and coupons. The company emphasized that this model offers access to products within minutes while enabling savings on delivery fees.

Data shared by Takealot revealed a diversification in consumer behavior on the platform. Over the past three months, the most popular TakealotNOW products by sales volume consisted mainly of everyday essentials, such as pet food, laundry detergent, health supplements, beauty gift sets, and wireless earbuds.

However, analyses based on gross merchandise value (GMV) showed that users also utilized the instant delivery service for higher-priced products. Smartphones, gaming consoles, tablets, and small home appliances such as digital air fryers stood out among the leading products in this category.

According to the company, this picture demonstrated growing consumer trust in instant delivery for both routine purchases and high-budget items.

As Takealot continues to expand TakealotNOW into new urban centers, it positions the service as a response to the South African e-commerce market, where speed, flexibility, and convenience increasingly influence purchasing decisions.