Robertet Launched Its B2B E-Commerce Platform in North America

Robertet launched a new B2B e-commerce platform in the United States of America and Canada. The company thus expanded its digital sales channels aimed at professional customers.

The platform called “e-Robertet” enables qualified users to browse the natural ingredients portfolio online, request samples, and make purchases. This launch, which represented an important step in the company’s commercial strategy in North America, reflected its effort to modernize sales channels. Continuing to focus on natural, traceable raw materials, the company confirmed that e-Robertet was active in both markets and had started accepting registrations.

The e-Robertet platform was designed for professional users seeking direct and flexible access to Robertet’s ingredients portfolio. Users are able to view and purchase a wide range of products, including essential oils, absolutes, botanical extracts, CO₂ extracts, and specialty natural ingredients.

Robertet stated that the platform expanded digital access to products distributed through traditional and relationship-based sales models. With online browsing, sampling, and purchasing opportunities, the company aimed to accelerate procurement processes and maintain technical and commercial support.

Robertet Also Aimed to Reach Large Commercial Customers

Founded in 1850 in the city of Grasse in France, Robertet supplies natural raw materials for the fragrance, flavor, and health and beauty sectors. The company emphasized that the North American launch was an extension of its existing digital sales model and that it reached a broader customer base in the region.

The expansion in North America aimed to reach large commercial customers as well as independent formulators, laboratories, aromatherapists, and emerging brands. According to Robertet, the platform was customized for professionals who required smaller quantities, fast access, and transparent purchasing processes.

The company announced that e-Rober tet was designed specifically for the United States of America and Canadian markets and included features such as online ordering, transparent pricing, and real-time inventory visibility. In addition, the platform also supported smaller packaging options suitable for research and development activities and small-scale production.

Logistics, Support, and Supply Chain Integration

Robertet stated that all orders placed through e-Rober tet were supported by a North America-based shipping infrastructure and that this shortened delivery times and facilitated logistics processes. Dedicated support services were also provided to professional users to assist with product selection, ordering, and technical matters.

The company positioned the platform as an extension of its vertically integrated business model, which encompassed the cultivation, sourcing, extraction, and production of natural ingredients. While emphasizing the importance it placed on traceability and sustainability throughout the supply chain, Robertet described this approach as “seed to scent.”

By integrating e-commerce capabilities with the existing infrastructure, Rober tet aimed to balance digital convenience with quality control and transparency. The company stated that while the platform supported its responsible sourcing commitment, it also adapted to changing purchasing habits in the ingredients market.