Saat & Saat Acquired Turkish Apparel Giant Aydınlı Group
Turkish watch and accessories company Saat & Saat completed the acquisition of apparel group Aydınlı, entering the global ready-to-wear industry. The transaction was confirmed by USPA Global, the global manager of the U.S. Polo Assn. brand, which stated that the deal would significantly expand the brand’s regional reach across more than 50 countries.
United States Polo Association (USPA) Global announced that Aydınlı Hazır Giyim San. Tic. AŞ was acquired by HRK Holding AŞ, the parent company of Saat & Saat, for TRY 20.3 billion (approximately USD 480 million). The acquisition brought together two companies that have long operated as licensed partners of the U.S. Polo Assn. brand under USPA Global.
In its statement, USPA Global said that both companies operated as licensed partners of U.S. Polo Assn., the official lifestyle brand of the United States Polo Association, and that the acquisition represented a strategic consolidation aimed at accelerating growth across Türkiye, the Middle East, Eastern Europe, and North Africa. The statement emphasized that the agreement would strengthen operational alignment across wholesale, retail, and digital channels.
Saat & Saat Gained Access to More Than 50 Countries
According to the statement, the acquisition provided Saat & Saat with access to Aydınlı’s extensive retail and distribution network covering more than 50 countries. Aydınlı had operated a strong sales network in the region, including mono-brand stores, department stores, and e-commerce platforms, as one of the largest partners of the U.S. Polo Assn. brand.
As part of the transaction, Saat & Saat CEO Ramazan Kaya was appointed CEO of the Aydınlı Group. USPA Global stated that this leadership transition aimed to maintain continuity while aligning the ready-to-wear business more closely with Saat & Saat’s regional growth strategy.
The statement also noted that Aydınlı was positioned as one of the region’s leading retail players, thanks to its strong growth potential and well-established sales infrastructure. With the acquisition, Saat & Saat aimed to move beyond its successful watch and accessories business and enter the global ready-to-wear industry.
Growth Targets for U.S. Polo Assn.
USPA Global reported that the deal would support the growth of the U.S. Polo Assn. brand and that the brand was expected to maintain its strong performance through more than 450 stores worldwide, along with multi-brand and digital sales platforms. The company said that the growth recorded by the brand in recent years was expected to continue after the acquisition.
USPA Global President and CEO J. Michael Prince congratulated Ramazan Kaya on the acquisition and said they welcomed the strategic transition. Prince stated that Saat & Saat, as one of U.S. Polo Assn.’s long-term partners, was in a strong position to further scale the brand across the region.
Prince added that the agreement would support a target of USD 1 billion in regional retail sales in the coming years, while also thanking Aydınlı’s former chairman Şeref Safa for his leadership and highlighting the support provided by TMSF over the years.
Ramazan Kaya: The Aydınlı Acquisition Will Prepare the Company for MENA
Ramazan Kaya said the acquisition reflected a shared vision with U.S. Polo Assn. in some of the world’s most dynamic retail markets. He stated that the move would accelerate growth, enhance capabilities, and position both the company and the brand for a strong next phase across Türkiye, the Middle East, Eastern Europe, and North Africa.
Kaya also noted that the transaction represented a significant milestone for Saat & Saat in terms of entering the global ready-to-wear industry and that it complemented the company’s established watch business. He added that the company’s teams were motivated by the opportunity to shape the future of the brand together.
USPA Global stated that the acquisition aligned the brand, leadership, and regional operations around a long-term strategy, paving the way for sustainable growth across multiple markets.