Noon Prepares to Launch 15 Minute Drone Deliveries Across the UAE

Gulf based e commerce giant Noon is preparing to take delivery speeds in the United Arab Emirates to a new level. The company plans to introduce fully autonomous drone deliveries through its mobile application. The service is expected to significantly shorten delivery times and improve accessibility for customers living in remote areas.

Noon’s drone delivery technology was showcased at DriftX, an international event focused on smart and autonomous systems held during Abu Dhabi Autonomous Week. At the exhibition, Noon Minutes set up an interactive booth where visitors could order food, personal care products and small household items through a touchscreen. Orders were delivered in under 15 minutes by fully autonomous drones. More than 50 successful deliveries were completed over the course of two days.

The demonstration marked the first public showcase of unmanned aerial delivery technology of this scale in the UAE. The system is powered by technology developed by the Technology Innovation Institute, coordinated through SteerAI’s fleet management software, and supported by hardware supplied by LODD.

“We Aim to Build a Faster and More Sustainable Delivery Model”

Noon highlights that autonomous drone delivery has the potential to redefine nationwide accessibility. Drones can reach islands, farms and new residential communities far faster than human couriers, creating an opportunity to reduce delays that often occur in distant or developing areas.

Ali Kafil Hussain, Chief Commercial Officer of Noon, stated that the company aims to build a faster and more sustainable delivery model. He added that the partnership with TII, SteerAI and LODD aligns with the company’s long term logistics vision and reflects Noon’s ambition to set a new benchmark in rapid delivery.

Drone Delivery Option Coming Soon to the Noon App

Engineering teams are currently working to integrate drone delivery into the Noon mobile app. Users will be able to select the drone option at checkout and track their orders in real time. Once launched, Noon plans to maintain a 15 minute delivery promise for eligible products and service areas.

The UAE continues to expand its initiatives supporting autonomous mobility technologies. Government programmes promote innovation in aerial delivery, robotics and smart transportation. Noon’s new service positions the company among the regional pioneers of autonomous last mile logistics and signals a future in which ultra fast drone deliveries may become a standard part of everyday life.

Autonomous Delivery Project Launched in Abu Dhabi in Collaboration with Noon and AutoGo