Amazon Becomes the Second Largest Online Retailer in Belgium
Amazon, after launching a dedicated online store for Belgium just three years ago, has rapidly grown to become the country’s second largest online retailer.
Amazon, after launching a dedicated online store for Belgium just three years ago, has rapidly grown to become the country’s second largest online retailer.
Amazon continues to make significant investments to strengthen its influence in the Belgian market. Some of these investments aim to expand Amazon’s distribution center in Hoboken, near Antwerp, to enable same-day delivery. Amazon plans to invest more than 1 billion euros in Belgium between 2025 and 2027.
Amazon’s Logistics Center in Belgium, the Only Online Distribution Center in the Country
Amazon Belgium Country Manager Eva Faict provided important information about Amazon’s investments in the Belgian market and its logistics center. Launched in the fall of 2022, Amazon.com.be now operates the country’s only online distribution center. Faict mentions that approximately 100 people work at this center. Half of the employees are directly employed, while the other half work through temporary agencies, mainly on night shifts. Amazon collaborates with 14 different partner companies to quickly deliver packages from warehouses in Germany and France to customers in Belgium.
Investing in Cargo Bicycles for Same-Day Delivery Services
While Ama zon aims to grow rapidly in Belgium’s e-commerce market, the company is also focusing on offering same-day delivery options. Faict points out that this service will be applied especially to urgently needed products. For example, everyday consumables such as baby diapers or toothpaste will be delivered quickly with same-day delivery. Amazon is investing in its own cargo bicycles to speed up the delivery process in busy cities like Antwerp, aiming to provide environmentally friendly and fast delivery.
Surpassing Coolblue to Take Second Place
While Amazon had a limited market share in Belgium in previous years, it now ranks second in all categories. E-commerce professor Roel Gevaers notes that Amazon has surpassed Coolblue to take second place. However, its Dutch competitor bol continues to lead the Belgian market, generating two and a half times more revenue than Amazon.