Hepsiburada Breaks Record in 11.11 Campaign: 22 Products Sold Per Second

Hepsiburada, which has achieved a significant success in Türkiye’s e-commerce sector, sold 22 products per second on November 11, 2025, during its 11.11 campaign. This marks a substantial increase in customer engagement, with platform visits rising by 10% compared to last year.

Hepsiburada reported that the number of orders during the campaign increased by approximately 20%, and 100,000 new users downloaded the Hepsiburada mobile app. The company’s ability to reach such high interest shows the ongoing growth of e-commerce in Türkiye, especially during major shopping events like 11.11.

Mobile Phones Became the Most Viewed Product Category

During the campaign, the most popular products included children’s books, liquid laundry detergents, sports nutrition, cleaning supplies, and personal care products. However, mobile phones became the most viewed product category. Categories such as smartphones, tablets, computers, and home appliances showed rapid growth, while products like pressure cookers and air purifiers were also in high demand.

In the electronics and mobile categories, the most preferred products were smartphones, robot vacuums, and cordless vacuums. Additionally, e-commerce was chosen for gold purchases. In the clothing category, socks and tracksuit sets stood out, while in the sports category, electric scooters, treadmills, and thermoses were popular. In the home and living category, sleep sets and pillows were in demand, while in cosmetics, skincare sets, lip products, and foundations were the most preferred.

Mobile App Takes the Lead in Sales

88% of purchases during the 11.11 campaign were made through the Hepsiburada mobile app, highlighting the growing importance of mobile commerce. Female users were more focused on clothing, essentials, and cosmetics, while male users concentrated on small home appliances, essentials, and health and beauty categories.

Top Shopping Cities: Istanbul, Ankara, Izmir

In addition to major cities like Istanbul, Ankara, and Izmir, Bursa, Kocaeli, and Antalya also showed high shopping rates. In the Mediterranean and Aegean regions, the most purchases were made in the mobile phone category, while the Eastern Anatolia, Southeastern Anatolia, Central Anatolia, Black Sea, and Marmara regions showed more interest in small home appliances.

Hepsiburada Premium Members Played a Significant Role

Hepsiburada Premium members played a crucial role in the success of the campaign, accounting for 70% of all orders. Premium users also made 1.2 times more purchases than regular users, demonstrating the effectiveness of membership-based shopping advantages.

Special Car Sale: Kia Picanto Offered at a Special Price

Going beyond traditional categories, Hepsiburada offered the Kia Picanto for sale at a special price during the 11.11 event. The Kia Picanto, released at 10:00 AM on November 11, was met with significant demand from the start of the campaign. The cars sold out the same day, with the highest demand coming from the three major cities and surrounding areas.

Hepsiburada Continues Campaigns After the Success of 11.11

Following the success of the 11.11 campaign, Hepsiburada is continuing its campaigns throughout November. The company will offer special shopping opportunities in fashion, technology, home & living, supermarket, and personal care categories during E-Commerce Week. In the last week of November, the “Efsane Cuma” (Black Friday) period will start, where users can expect attractive offers across a wide range of products.