Temu Officially Launches in the Türkiye Market
China-based e-commerce platform Temu has officially entered the Türkiye market, promising delivery within one business day.
Temu has launched its operations in Türkiye with the opening of a logistics center in Istanbul. The company now offers next-day delivery, free shipping, and discounted sales. By providing local payment and invoicing options, Temu offers fast and cost-effective online shopping for consumers in Türkiye.
Previously, Temu shipped products to Türkiye from abroad, which led to extended delivery times. Customs clearance processes were also among the most frequent complaints from Temu users in Türkiye.
Temu Is Now Officially in Türkiye
Announced with the slogan “We are now in Türkiye,” the launch marks the company’s official entry into the local market. Temu’s operations office in Istanbul became active on June 19, 2025. The platform has also activated a Türkiye-based warehousing infrastructure, and now some products on the site carry the “local” label. Transactions handled via the Temu Türkiye office are now aligned more closely with Türkiye’s financial system.
Temu will carry out its local operations through a Türkiye-based subsidiary and has shifted its invoicing and collection processes—previously managed from Dublin, Ireland—to within Türkiye. To mark its market entry, Temu is offering free shipping and discounts on first-time orders.
Next-Day Delivery Promise
Temu, which has implemented similar models in the U.S. and Europe, is rolling out the same system in Türkiye to shorten delivery times. Customs procedures will also be bypassed, as products ordered through Temu will now be shipped directly from within Türkiye and delivered to customers within 24 hours.
The company’s aggressive pricing strategy and promise of fast delivery are expected to resonate strongly, especially with younger consumers.
Operating under PDD Holdings, Temu has recently emerged as a leading Chinese e-commerce platform in Türkiye, surpassing competitors such as Aliexpress and Banggood and attracting a broad customer base. The platform is particularly noted for its ability to avoid passing logistics and tax costs on to product prices.