TikTok Shop to Launch E-Commerce Service in Japan
China-based TikTok Shop is planning to launch its e-commerce service in Japan.
TikTok has been working intensively in recent months to expand its presence in the e-commerce field. TikTok’s shopping feature, TikTok Shop, allows users to shop directly through the social media app. The feature, which has been available since 2021, is used in many countries. The company aims to sell various products during live broadcasts integrated into the platform. In this way, sellers can earn commissions through this service.
It has been reported that TikTok Shop is planning to launch its e-commerce service in Japan within this month. TikTok Shop will compete in the Japanese e-commerce market with strong rivals such as Amazon Japan and Rakuten.
TikTok Shop Expanding Globally!
This move is seen as part of TikTok’s global growth strategy. TikTokShop was also launched in France, Germany, and Italy in March. Japan will be the latest country to be added to the list, following countries like the United States and the Philippines where the platform is already in use. So far this year, the company has also launched TikTok Shop services in countries such as Mexico, Brazil, and France.
TikTok Has Over 33 Million Users in Japan
In the United Kingdom, one of the regions where TikTok Shop was first launched, the number of users who shop through the platform increased by 131% year-on-year by the end of 2024. Revenue also increased by 180% annually. TikTok has more than 33 million monthly users in Japan. The average daily screen time per user is 96 minutes.
The fact that approximately 60% of TikTok users are between the ages of 18 and 34 causes TikTok Shop to have a strong influence especially among the younger demographic. In 2024, TikTok led to estimated spending of over $1.6 billion in Japan. Additionally, it contributed 485.5 billion yen to the country’s nominal gross domestic product.