WORLDEF ISTANBUL 2025 has ended!
The global e-commerce fair WORLDEF ISTANBUL 2025 has ended. The fair, which brought together the global e-commerce ecosystem in Istanbul, was attended by more than 15,000 visitors from all around the world. WORLDEF CEO Omar Nart said, “When we examine the profiles of visitors and brands, we can say that WORLDEF ISTANBUL has now become completely global.”
The region’s largest e-commerce fair, WORLDEF ISTANBUL 2025, was held on May 15-16-17, 2025, at Istanbul Yenikapı Event Area. The fair brought together global e-commerce brands. At the fair, which offered participating brands growth and cooperation opportunities in the field of e-commerce, more than 200 speakers shared their experiences through various panels and presentations on three different stages named “Future Commerce Stage,” “Masterclass Stage,” and “Case Study Stage.” More than 500 retail brands took part in the massive e-commerce event where around 250 booths were set up. Participating companies that opened booths at the event had the opportunity to showcase their products and services. It was reported that more than 15,000 visitors from over 80 countries attended the fair.
WORLDEF ISTANBUL 2025
Omar Nart: WORLDEF ISTANBUL has become global
WORLDEF CEO Omar Nart expressed their satisfaction with the interest shown in the fair, stating that they brought together many domestic and foreign companies, entrepreneurs, and sectoral visitors focused on e-commerce. Nart said, “WORLDEF ISTANBUL 2025 has become an important platform where the latest developments in e-commerce were discussed, new collaborations were established, and innovative ideas that will shape the industry were debated. WORLDEF ISTANBUL 2025, which has become a key meeting point for the development of e-commerce in the region, now hosts many participants and visitors from different countries. When we examine the profiles of visitors and brands, we can say that WORLDEF ISTANBUL has now become completely global.”
Emphasizing that visitors had the opportunity to explore new technologies and business models in the field of e-commerce firsthand, Omar Nart added, “At the same time, the foundations of many new collaborations were laid through B2B (business-to-business) meetings. The feedback we received is the clearest indicator of the fair’s contribution to e-commerce.”
The transformative impact of AI on e-commerce was thoroughly discussed
At WORLDEF ISTANBUL 2025, the transformative impact of artificial intelligence (AI) on e-commerce was thoroughly discussed. In AI-focused panels, it was emphasized that artificial intelligence applications and systems provide speed, efficiency, and profitability to e-commerce brands in many areas, from marketing to customer service, from reporting to campaign planning. Additionally, it was highlighted that businesses strengthen their competitive advantage through AI.
On the other hand, the fair also provided opportunities for B2B cooperation meetings. In two separate B2B areas established at the fairground, many companies connected to e-commerce, such as marketplaces, logistics companies, and digital payment firms, evaluated cooperation opportunities with different companies.
Who attended WORLDEF ISTANBUL 2025?
In the panels and presentations held during the WORLDEF ISTANBUL 2025 event, important figures of the e-commerce ecosystem shared their experiences. The main stage of the fair was hosted by TRT World Reporter Rümeysa Çodar.
Some of the speakers at the fair included:
- Alexander Popovskiy, General Manager of Yandex Turkey
• Alexandru Costin Vizireanu, Director of New Sellers at eMAG
• Arif Topçu, Sector Leader at TikTok Turkey
• Ayşegül Güvenç, General Manager of Elekse
• Bojan Vranic, Head of Ananas E-Commerce Seller Center
• Atilla Alver, General Manager of HepsiJET
• Cem Oğuz, General Manager of Sürat Kargo
• Demet Işıl İlhan, Influencer and Author
• Doğukan Manço, DJ and Producer
• Dr. Hallow Talabani, Chairperson and CEO of Galina Express
• Efsun Janset Yılmaz, Deputy General Manager of E-Commerce at Boyner
• Enes Yılmaz, CEO of Widect
• Enes Örer, CEO of Oğuz Gıda
• Eyüp Akbal, Chairman of the Board at Fuzul A.Ş.
• Florian Jansen, CEO of FJX
• Gönenç Şener, CEO of ebebek
• Kubilay Gençkan, Country Manager of WorldFirst
• Levon Kordonciyan, Fashion Designer
• Melis Soysal, Senior Partnerships Manager at Shopify
• Nazım Erdoğan, CMO of sahibinden.com
• Nevzat Aydın, Founder of Yemeksepeti
• Nilay Çerçioğlu Büyükkapancı, Category Manager at Ozon Global Turkey
• Ozan Sihay, Director of Acunmedya Academy and Digital Content Creator
• Prasanjeet Poddar, Automotive Parts Category Manager at eBay
• Richard Philippe, Vice President of JUMIA
• Semih Muşabak, CEO of SİPAY
• Selo Aksaplı, CEO of DigiFist