Manay CPA: End-to-End Financial Infrastructure for Establishing and Scaling a Business in the U.S.

Manay CPA operates as a licensed Certified Public Accounting (CPA) firm in the United States, working with entrepreneurs and companies from all over the world that aim to enter the U.S. market. It provides services to individuals and companies conducting commercial activities across all 50 states of the U.S. Its scope of services includes company formation and structuring in the U.S., accounting and financial reporting, tax filings and tax planning, human resources/payroll processes, and financial audit services. Burcu Bree Manay, Co-Founder and CEO of Manay CPA, was a guest on WORLDEF E-COMMERCE.

Burcu Bree Manay stated, “Anyone who aims to establish a business, scale it, and grow sustainably in the United States is a natural part of our ecosystem. We offer end-to-end, tailor-made solutions shaped according to needs within this ecosystem,” and added,

“The most important factor that differentiates us is that we are not a structure that merely completes the incorporation process. During the incorporation stage, we do not focus only on documentation and registration processes. We also take into account our clients’ goals such as raising investment, growth plans, and establishing operations in different states, as well as the tax and compliance requirements they may face in the future. We provide guidance at critical strategic decision points such as selecting the company type, determining the right state, and structuring the partnership model.”

Information Pollution, Misguidance, and Failure to Structure the Right Company Setup!

Addressing the challenges experienced in accounting services in the United States, Manay CPA CEO Manay stated the following: “One of the biggest challenges is information pollution and misguidance. When individuals and companies newly entering the U.S. market do not work with the right experts, the process can become much more difficult and risky than it needs to be. Another critical issue is the failure to structure the correct company setup from the very beginning. When the company type, state selection, and partnership structure are not planned correctly, tax liabilities that should never have arisen can emerge.

In the U.S. tax system, the role of the IRS and the accuracy of filings are extremely decisive; even a seemingly small mistake can grow over time and affect commercial operations, cash flow, and the company’s administrative processes. As Manay CPA, our approach is clear; while our clients focus on their own businesses, we make doing business in the United States more predictable, sustainable, and easier for them by managing the processes in the background.”

Offering some advice to companies, Manay CPA CEO Burcu Manay said, “Doing business in the U.S. should not be viewed as limited to incorporation. What determines success is establishing the right structure and a sustainable compliance infrastructure from day one. Secondly, accounting and tax processes should not be postponed with a ‘we’ll fix it later’ approach. In the U.S., submitting filings on time and accurately directly affects a company’s good standing, financial visibility, and growth capacity in terms of IRS and state regulations. Finally, working with the right business partner makes a significant difference.”

“We Position MENA as an Important Bridge for Entering the U.S.”

Manay CPA CEO Burcu Bree Manay shared the following information regarding their goals in the MENA region: “The MENA region is a high-potential market with strategic priority for Manay CPA. The rapid growth of the region’s entrepreneurial ecosystem, the increase in cross-border trade, and the intensification of global investment mobility make the need to do business with the United States more visible every day. For this reason, we position MENA not only as a market, but as an important bridge for businesses that want to expand into the U.S. Today, we have a broad client portfolio in MENA, ranging from startups to e-commerce brands and expats in need of individual advisory services.”

Speaking about trend strategies in the sector, Manay CPA CEO stated, “The most prominent trend is the transformation of accounting and tax from ‘backward-looking reporting’ into a decision-making infrastructure that drives growth. Companies no longer expect this only once a year during the filing period; they now seek real-time visibility, predictability, and proactive tax planning throughout the year. The second trend is that, together with globalizing business models, the focus on ‘correct structuring + compliance’ has become an integral part of growth.

Especially in e-commerce and startups, when issues such as company type, state selection, partnership structure, sales tax, and payroll are not structured correctly from the outset, they can create serious costs and risks at the scaling stage. As Manay CPA, we support this transformation through a cloud-based, paperless working model, standardized process management, and an end-to-end service approach with expert teams.”

The Future of Manay CPA: A Leaner, Smarter, and More Human-Centered Structure

“As Manay CPA, we are building the future of our services on a leaner, smarter, and more human-centered structure. Our 2026 focus is very clear: while reducing operational complexity, to standardize quality by using technology more effectively and to deliver a consistent experience to the client at every touchpoint,” said Manay CPA CEO, pointing to three main pillars in this direction:

• Simplified and measurable processes: We eliminate unnecessary steps and strengthen standards. Our goal is to establish an operational structure that does not leave quality to chance, has high cross-team applicability, and delivers measurable performance.
• Digital-first & automation: We reduce manual workload by managing repetitive tasks through intelligent automation. In this way, our team can focus more on strategic work that creates real value for clients.
• Consistent customer experience and trust: For us, the issue is not only service delivery, but building trust. Therefore, we further strengthen proactive communication, transparency, and a culture of ownership. Anticipating issues before they grow, sharing the process openly, and taking responsibility for the outcome form the basis of our approach.

“Artificial Intelligence Is Not a Showcase Technology, but an Operational Lever”

Stating that they position artificial intelligence not as a showcase technology but as an operational lever that enhances service quality and speed, Manay said, “Our strategy is clear: automate repetitive tasks, detect risks early, and allocate our experts’ time to high-value advisory work. We advance this approach across three layers: efficiency and automation, quality and compliance, and customer experience. Our top priority is security and privacy; data security, access authorizations, and process control are our fundamental standards.”

What Awaits E-Commerce Companies That Want to Enter the U.S.?

Finally, Burcu Bree Manay, Co-Founder and CEO of Manay CPA, offered some advice to e-commerce companies: “For e-commerce companies, the most critical step is to start with the right foundation. Making decisions based on the real needs of the business rather than gravitating toward popular states yields much healthier results. The second key issue is compliance processes. Because e-commerce businesses grow rapidly, accounting order, sales tax obligations, employee/payroll processes, and tax filing calendars can easily be overlooked; especially in newly established companies, delaying or failing to submit filings with the thought of ‘we are still small’ is a common mistake, yet in the U.S. system such deficiencies directly lead to penalties and interest.

In addition, they can critically affect the company’s commercial status, good standing, and banking/payment infrastructures. Another trend that has recently become more prominent in this area is physical office/business address requirements; stricter address verifications and expectations of real presence may come into play. E-commerce companies need to structure address/presence requirements, registration order, and compliance processes correctly from start to finish. The right structure, the right state, and disciplined compliance form the strongest trio for sustainable growth in the United States.”