The National E-Commerce Marketplace Postcom Launched in Uganda
The national e-commerce marketplace Postcom has been launched in Uganda. Developed by Posta Uganda, the platform aims to strengthen the digital economy.
Postcom was officially unveiled by Kabbyanga Godfrey Baluku at the Uganda Media Centre. Posta Uganda, one of the agencies under the Ministry of ICT and National Guidance, has officially launched POSTCOM, a government-owned national e-commerce platform designed to connect Ugandan businesses to both local and global markets.
Postcom Will Integrate Posta Uganda’s Physical Network with a Digital Marketplace
Postcom was launched within the framework of the Digital Transformation Roadmap, the country’s strategic framework aimed at building a strong digital economy. On the marketplace, Ugandans, especially micro, small, and medium-sized enterprises, will be able to easily showcase, buy, and sell locally produced goods. The platform has been designed as a secure and accessible online marketplace.
The Postcom marketplace integrates Posta Uganda’s nationwide physical network with a digital marketplace, creating a structured system for buying, selling, and delivering goods across the country and beyond. With more than 100 branches nationwide and established last-mile delivery routes, the platform positions the postal service as a central player in Uganda’s growing digital economy.
“We Are Not Just Delivering Parcels; We Are Delivering Opportunities”
State Minister for National Guidance Godfrey Baluku Kabbyanga said, “Postcom will provide a national e-commerce platform that empowers citizens to buy and sell products online, while enabling MSMEs to reach broader markets both locally and globally.”
Managing Director Arinaitwe James said, “We are not just delivering parcels; we are delivering opportunities. With Postcom, we are combining technology and logistics to enable Ugandans to buy and sell online, while we handle delivery efficiently and affordably across the country.” He also stated that the platform enables Ugandan businesses to access international markets, noting that sellers can now reach customers in up to 192 countries through a system built on trusted postal infrastructure.
Board Chairperson Sulaiman Kirunda Balyejjusa said, “Posta Uganda stands on a strong foundation of both physical infrastructure and digital capability, enabling us to serve communities across the entire country effectively. With post offices in every district, citizens can access services without unnecessary travel.”
Postcom Will Use Posta Uganda’s Logistics Network
The Postcom marketplace will use Posta Uganda’s extensive logistics network. The platform also addresses the last-mile delivery issue, one of the main barriers to e-commerce growth in developing countries. This integration opens access to both local and international markets for entrepreneurs. It also enables the efficient distribution of goods across the country.
The marketplace also supports the government’s Buy Uganda Build Uganda (BUBU) policy. BUBU was established to encourage local production and consumption. The platform is expected to increase digital transformation, create new income opportunities, and strengthen Uganda’s economy. Officials positioned Postcom as an important tool to expand Uganda’s participation in the digital marketplace.