Wuilt Secures $2 Million to Scale Free Website Builder Across MENA
By moving away from the traditional subscription model, Wuilt now generates revenue through value-added services. These include logistics integration via “Wuilt Shipments,” digital payments through “Wuilt Pay,” and financial management tools like “Wuilt Wallet.” This full-stack approach allows small businesses to manage their digital operations affordably and efficiently.
Egypt-based SaaS startup Wuilt has raised $2 million to expand its free website and e-commerce store builder across the Middle East and North Africa (MENA) region. This fresh round of funding reflects investor confidence in Wuilt’s mission to drive digital transformation among small businesses and independent sellers.
Founded in 2019 by Ahmed Rostom and Mahmoud Metwaly, Wuilt enables users to create professional-looking websites without any coding experience. In April 2025, the platform eliminated all subscription fees in Egypt, removing financial barriers and onboarding a surge of small businesses seeking digital presence.
Unlocking Digital Growth in MENA: Why Wuilt’s Model Stands Out
By moving away from the traditional subscription model, Wuilt now generates revenue through value-added services. These include logistics integration via “Wuilt Shipments,” digital payments through “Wuilt Pay,” and financial management tools like “Wuilt Wallet.” This full-stack approach allows small businesses to manage their digital operations affordably and efficiently.
A portion of the new investment will support the rollout of Wuilt’s platform in the United Arab Emirates by Q4 2025, followed by expansion into GCC markets and Turkey in early 2026. The company sees these regions as high-potential digital economies with underserved small-business segments.
Wuilt is also working on AI-powered tools to help sellers optimize inventory, customer interactions, and growth strategies. This makes the platform more than just a website builder—it’s evolving into a smart business infrastructure.
By eliminating financial friction and delivering a localized, tech-forward solution, Wuilt positions itself as a catalyst for regional digital transformation. Its model is particularly attractive to “social sellers”—entrepreneurs selling through social media—who need fast, accessible, and scalable tools.
Wuilt’s strategic expansion, starting with the UAE, signals a major leap toward empowering small businesses across MENA. As digital commerce continues to accelerate, platforms like Wuilt could play a crucial role in shaping the next generation of online entrepreneurship.