Saudi E-Commerce Startup Juthor Received a USD 500 Thousand Investment
Saudi Arabia–based e-commerce technology startup Juthor received an investment of USD 500 thousand in a pre-seed funding round led by Flat6Labs.
Saudi Arabia–based e-commerce technology startup Juthor received an investment of USD 500 thousand in a pre-seed funding round led by Flat6Labs. The investment, which also included angel investors, was aimed at strengthening the company’s technology platform and supporting its early growth process across regional and global marketplaces.
Founded in 2025, Juthor offers a unified system developed to help retailers manage multi-channel e-commerce operations through a single interface. The company stated that the received investment would be used to improve its core infrastructure and accelerate the product development process for rapidly growing online sellers.
Juthor Focuses on Multi-Channel Retail Operations
Juthor was founded by entrepreneurs Lolwah Binsaedan and Irfan Khan with the aim of solving the operational complexity faced by retailers selling on multiple online marketplaces. The platform enables sellers to manage product listings, inventory levels, orders, and customer data in real time through a single centralized system.
According to information provided by the company, Juthor operates in integration with leading regional and global marketplaces such as Amazon, Salla, Noon, Zid, Jahez, and Trendyol. While the system ensures the synchronization of inventory and orders, it also leverages automation and artificial intelligence to help analyze customer data more effectively.
By offering a single operational layer that brings different marketplaces together, the platform is positioned as a solution for retailers expanding into multiple sales channels, particularly in markets where cross-platform sales are rapidly increasing.
Venture Capital Firm Flat6Labs Led the Funding Round
The pre-seed funding round was led by the venture capital firm Flat6Labs, which is known for its early-stage investments across the Middle East and North Africa. The angel investors participating in the round provided strategic support during the company’s early stage.
Juthor stated that it would use the new investment to strengthen its technological infrastructure and build a more scalable structure capable of supporting a rapidly growing customer base. The company also plans to accelerate the development of new features, including advanced automation and analytics tools, designed to meet the needs of modern multi-channel retailers.
Although Juthor did not disclose specific market expansion targets, it emphasized that its roadmap focuses on retailers operating within regional e-commerce ecosystems and that demand for integrated management tools continues to grow.
Saudi Arabia is emerging as a growing hub in the field of e-commerce and retail technologies alongside increasing digitalization and investment activity. The investment received by Juthor demonstrates that investor interest in platforms that simplify operations in an increasingly fragmented online retail environment continues.
The company announced that following the completion of the pre-seed funding round, it would continue to develop its product and scale its operations while onboarding new retailers to its platform.