“Pakistan Mart” in Dubai Set to Transform Export Opportunities for Pakistani Businesses

Pakistan is preparing to launch a transformative initiative, “Pakistan Mart”, a dedicated export hub designed to elevate the presence of Made-in-Pakistan products on the global stage. Strategically located near Jebel Ali in Dubai, this project is being collaboratively developed by Pakistan’s National Logistics Corporation (NLC) and the UAE’s logistics giant DP World. Notably, DP World will fund the construction of the facility entirely, ensuring no upfront cost for Pakistani businesses.

A high-level delegation comprising NLC’s Director General, commerce officials, and senior figures from DP World presented the project to the Federal Minister for Commerce, Jam Kamal Khan. Also present were Fakhr Alam, Vice Chairman of DP World and CEO of the Pakistan Mart Project, as well as coordinating officials from Pakistan’s Ministry of Commerce and the Prime Minister’s Office. Their collective vision centers on creating a one-stop, world-class export platform to showcase Pakistani goods directly to buyers across the Middle East, Africa, and beyond.

Pakistan Mart is designed to include modern warehousing, retail outlets, showrooms, and e-commerce fulfilment centers, all operating under a streamlined, cost-efficient framework. This integration aims to eliminate traditional logistical barriers, reduce dependency on intermediaries, and offer exporters—particularly small and medium enterprises—direct access to international markets. By doing so, it promises to boost export volumes, increase visibility for local producers, and support economic stabilization through export-driven growth.

A Strategic Leap for Pakistan’s Export-Led Growth

This initiative aligns with Pakistan’s broader strategy of achieving export-led economic development following stabilization efforts supported by global financial institutions. The Gulf, especially the UAE, presents an ideal launch pad due to its geographic advantage, efficient trade infrastructure, and strong Pakistani business networks.

Commerce Minister Jam Kamal Khan described Pakistan Mart as a “transformational project”, particularly beneficial for key sectors like textiles, garments, surgical instruments, sports goods, perishable food items, and nutraceuticals. He emphasized the integration of e-commerce and digital fulfilment capabilities as essential for meeting the evolving demands of global buyers.

The government, through its Ministry of Commerce and allied agencies such as the Trade Development Authority of Pakistan (TDAP), is expected to facilitate the project’s rollout via exporter selection, awareness campaigns, and logistical coordination. By linking public-sector leadership with private-sector execution, the initiative embodies a strategic push to reshape how Pakistani goods are exported and perceived internationally.

In the long term, Pakistan Mart is poised to increase foreign exchange earnings, strengthen the Pakistan brand, and pave the way for lasting economic diplomacy and trade partnerships. If executed effectively, it could mark a new era in Pakistan’s global trade outreach.