GMG and Amazon Form Strategic Partnership to Transform Digital Retail Experience in MENA Region

Global health and retail company GMG has announced a strategic partnership with Amazon aimed at transforming the online shopping experience across the Middle East and North Africa (MENA) region. This collaboration focuses on offering attractive prices and deals in GMG’s core categories such as Sports, Health & Beauty, and Daily Essentials.

GMG’s New Vision for Digital Retail

As part of the partnership, GMG and Amazon will ensure faster delivery of high-demand products in food, lifestyle, and health categories. They also aim to increase access to GMG’s globally recognized and trusted brands, responding to the growing demand for fast, convenient, and quality service.

Through this agreement, GMG will accelerate its omnichannel strategy by leveraging Amazon’s best practices in artificial intelligence (AI), logistics, and customer service technologies. This move supports GMG’s vision to shape the future of retail in the region by seamlessly integrating its strong physical retail presence with digital experiences.

Mohammad A. Baker, GMG’s Vice Chairman and CEO, stated, “This partnership with Amazon marks a significant milestone in our digital commerce strategy. As consumer behaviors evolve, we are committed to delivering exceptional experiences powered by technology, speed, and relevance.”

Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa, and Turkey, added, “We are proud to collaborate with GMG, a partner that shares our innovative spirit, customer-centric focus, and long-term thinking.”