One in Three People Experience Issues with E-Commerce Shopping
According to Eurostat’s research, 33% of online customers encounter problems with e-commerce shopping. Delivery delays and damaged products are the most common issues.
Eurostat’s study, which covers European Union (EU) countries, reveals complaints from men and women engaging in e-commerce. The findings show that one in three Europeans faced difficulties while shopping online. In 2023, 33% of e-commerce users were affected by these problems. The most frequently reported issues include deliveries exceeding the promised timeframe, difficult-to-navigate websites, and the receipt of damaged or incorrect products.
Luxembourg Leads in Complaints
The 33% rate represents the European average. However, some EU member states report significantly higher percentages of customers experiencing e-commerce-related issues. Luxembourg (55.5%), the Netherlands (55.2%), and Spain (49.7%) rank highest in complaints. In contrast, Italy records the fewest bad surprises in e-commerce, placing last in terms of negative experiences.
E-Commerce Remains Resistant to Fraud
Despite these challenges, they do not necessarily indicate fraud. As confirmed by the European Statistical Institute, the most frequent problems encountered in online shopping involve extended delivery times or receiving products that differ from what was ordered. These issues are primarily linked to logistics rather than fraudulent activities. Based on consumer feedback, e-commerce remains resilient against fraud.