Türkiye’s E-Commerce Volume Reaches $78 Billion

Türkiye’s e-commerce sector continues its steady growth, with the total market volume reaching 1.86 trillion Turkish liras ($78 billion) by the end of 2024.

Speaking at the launch event of the “e-Easy Export Platform” (e-KİP)—a digital platform designed to facilitate cross-border e-commerce—Minister of Trade Ömer Bolat shared new insights into Türkiye’s e-commerce expansion.

Bolat emphasized that e-KİP was built using modern technologies, including artificial intelligence, to provide exporters with essential data and insights on international trade. He highlighted that the platform integrates data from nearly 20 global marketplaces, offering businesses market analysis tools to refine their export strategies.

He also noted that e-KİP features dedicated modules covering market and marketplace analysis, e-export, professional solution partners, industry trends, and key events. Additionally, the platform has received international recognition, earning the “Horizon Interactive Awards” for its innovation.

“Türkiye’s E-Commerce Boom Continues”

Minister Bolat pointed out that global e-commerce sales are expected to reach $6 trillion in 2024, with China leading the market, followed by Europe at 20% and the U.S. at 18.7%. He underlined that Türkiye’s e-commerce sector is experiencing rapid and sustained growth, stating:

“In 2023, Türkiye’s e-commerce volume stood at 850 billion liras. By the end of 2024, this figure surged to 1.86 trillion liras ($78 billion)—a remarkable 92% increase over the past four years. Just four years ago, our e-commerce volume was around $40 billion. Additionally, the share of e-commerce in total trade increased from 20.3% in 2023 to over 21% in 2024.”

230 Businesses Benefit from E-Export Incentives

Bolat also emphasized the government’s commitment to boosting small and medium-sized enterprises (SMEs) in the global digital marketplace. He recalled the launch of the E-Export Consortium Model, designed to support Turkish SMEs in expanding their overseas sales.

“By the end of 2024, a total of 230 beneficiaries have been included in the e-export support program. This includes 213 companies, two major marketplaces, six retail e-commerce platforms, and nine e-export consortia. Additionally, we provide comprehensive guides and resources for exporters looking to enhance their digital trade strategies. Looking ahead, we are also preparing the E-Export Action Plan for the 2026-2028 period to further strengthen Türkiye’s presence in global e-commerce.”