Saudi E-Commerce Platform Maison Safqa Secures $620,000 in Pre-Seed Funding
Saudi Arabia-based e-commerce platform Maison Safqa has raised $620,000 in a pre-seed funding round, with participation from 500 Global through the Sanabil MENA 500 Accelerator Fund, alongside regional angel investors. With this investment, the company aims to accelerate its growth plans while offering a model that enables premium and luxury brands to liquidate excess inventory without compromising value.
Maison Safqa was founded in 2024 by Lea Mehaweg, Estelle Nasr, and Georgia Mehaweg. The platform allows premium and luxury brands to monetize excess inventory without sacrificing pricing or brand positioning. It operates through a flash-sale model, offering time-limited campaigns across fashion, beauty, and lifestyle categories, with both public and invitation-only sales options.
The funding will be used to support technology development, expand the brand portfolio, and enable offline activations in Riyadh and Jeddah. The company is targeting $2.5 million in cumulative sales within the next 18 months.
Maison Safqa CEO: Brands Struggle to Liquidate Excess Inventory Without Compromising Margins
Lea Mehaweg, Co-founder and CEO of Maison Safqa, commented: “The GCC luxury goods market generated $12.8 billion in revenue in 2025, yet brands still struggle to move excess inventory without diluting their image or compromising their margins. Maison Safqa was built to address this challenge by providing a controlled environment where premium and luxury brands can unlock that value while reaching the right audience.”
Estelle Nasr, Co-founder and COO of Maison Safqa, added: “From the beginning, our focus has been to build a platform that delivers an effortless and intuitive experience for both brands and customers. For our brand partners, we manage the entire process end-to-end, from onboarding to delivery, enabling them to move inventory without operational burden. At the same time, our technology allows brands to launch campaigns quickly while consistently offering a carefully curated assortment to customers.”
Amal Dokhan, Managing Partner at Sanabil 500, stated: “We are pleased to support Maison Safqa as they bring a proven e-commerce flash-sale model to the region. The team has secured partnerships with leading retailers and brands, and we look forward to supporting their next phase of growth.”
A Portfolio of More Than 50 Premium Fashion and Lifestyle Brands
Since its launch in May 2025, Maison Safqa has built a portfolio of more than 50 premium fashion and lifestyle brands, including international and regional labels such as Aigner, Lanvin, Liu Jo, Chantelle, Flabelus, and Qormuz. In less than a year, the platform has increased its gross sales by more than 20 times and established corporate partnerships with leading Saudi institutions such as Red Sea Global, Diriyah, and Cenomi Real Estate.
The backing of strong investors such as Sanabil 500 and 500 Global reflects confidence in the model’s potential. The company rapidly onboarded more than 50 premium brands shortly after its launch while achieving a 20x increase in sales volume. The presence of global brands such as Aigner, Lanvin, and Liu Jo on the platform highlights Maison Safqa’s evolution into not only a startup but also a strategic sales channel for brands.