Mirakl Introduces Agentic Activation, the First Enterprise Solution That Makes Product Pages Ready for LLMs
Mirakl, the operating system for Intelligent Commerce, launched Mirakl Agentic Activation, the first production-ready enterprise infrastructure that enables sellers and retailers to be discovered, recommended, and transacted by AI agents at scale.
Agentic Activation offers two live and functional features: Agentic Product Enrichment and Agentic Channels. Thus, it transforms a market overwhelmed by theoretical roadmaps into a measurable, applicable, and revenue-generating agentic commerce reality.
Mirakl Report: The Average GEO Score of Pages Is 48 Out of 100
According to the data revealed based on 427 product pages analyzed in 35 countries through Mirakl’s GEO Readiness Analyzer, e-commerce is not yet ready for agentic commerce, starting with discovery! The average GEO score across all pages is 48 out of 100. This rate remains well below the 61-point threshold where products become competitive for AI agent visibility.
43% of pages have no customer reviews, ratings, or FAQs. 86% of pages have poorly optimized product images that AI cannot fully read or index. Only 9% provide the machine-readable data structure that allows AI to understand basic product details such as price, size, and availability without ambiguity.
In practice, these gaps determine which products AI agents will recommend and which ones they will never encounter. Currently, less than 1% of e-commerce meets the minimum standards to be recommended by LLMs.
Mirakl Agentic Activation is the first enterprise-grade product developed to close these gaps. This readiness deficit brings with it a direct and growing revenue consequence.
Global Agentic Commerce Volume Will Reach $3-5 Trillion by 2030
AI agents influenced $67 billion in global Cyber Week 2025 sales, meaning 20% of all purchases (Salesforce). On Black Friday alone, AI-referred traffic to U.S. retail sites increased 805% year-over-year (Adobe); AI-referred shoppers converted 42% more often than those arriving from traditional channels (Adobe).
McKinsey projects that global agentic commerce volume will reach $3 to $5 trillion by 2030. Mirakl’s research confirms that the overwhelming majority of sellers remain below the LLM readiness threshold and that these sellers simply cannot participate in this growth.
“Agentic Commerce Is Not a Distant Horizon; It Is the Reality Sellers Are Managing Right Now”
Amelia Van Camp, Head of Agentic Commerce at Mirakl, said, “Agentic commerce is not a distant horizon; it is the reality sellers are managing right now. What Agentic Activation represents is the moment the infrastructure catches up with the vision: the ability for AI agents to find the right product for the right consumer and complete the transaction seamlessly. This is a genuinely exciting capability to put in the hands of enterprise sellers.”
What Does Mirakl Agentic Activation Promise?
Mirakl Agentic Activation is the first enterprise product specifically developed to transform this readiness deficit into a structural commercial advantage through two operational capabilities:
Agentic Product Enrichment (open beta): Most product pages were created to rank on Google, not to be understood by AI agents. Agentic Product Enrichment automatically rewrites and enriches product content; thus, AI platforms can read, compare, and recommend this content accurately. This feature is powered by Mirakl’s Catalog Transformer; it is built on more than 10 proprietary commerce-focused GenAI models and has been proven across more than 47 million product transformations with a 98% success rate.
Agentic Channels: Agentic Channels connects sellers directly to LLM platforms, starting with Microsoft Copilot, and manages the entire purchase process end-to-end, from inventory and pricing to delivery and after-sales, while AI agents autonomously complete transactions on behalf of consumers. Built on more than 13 years of enterprise commerce expertise and a curated network of more than 100,000 sellers, this feature brings the reliability of the Mirakl platform to every agentic transaction. Both capabilities are activated on existing seller infrastructure to avoid architectural rebuilding and custom integrations.
Mirakl is turning Agentic Commerce into reality. With Agentic Activation, Mirakl customers can prepare their product catalogs for AI discovery and support commerce in LLM-driven experiences where eligible. Mirakl’s strategic partnership with Stripe and JP Morgan strengthens its role in the emerging agentic commerce ecosystem.
About Mirakl
Founded in 2012, Mira kl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
Today, Mira kl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mira kl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).